Category: Marketing
This was revealed at the second edition of the YouTube Creators for Impact programme with the MHA, showcasing a series of anti-scam videos developed by local YouTube creators to raise consumer awareness around scam prevention.
With almost 63% of marketers already using it, generative AI is expected to shape the industry in the coming months, a report from dentsu revealed.
Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Conceptualised alongside local creative and production studio UNCANNY, the campaign motivates participants to transition from being mere tourists to embracing the identity of a local, inviting them to extend their stay and immerse themselves in the vibrant tapestry of Singapore.
This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made...
Changi Airport Group (CAG) announced it will extend the tenancy of Shilla Travel Retail for the perfumes and cosmetics concession by four more years to continue providing passengers with a quality beauty retail experience.
In his new role, Stone will be leading the agency’s people and culture initiatives, in addition to joining the businesses executive leadership team.
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content...
The campaign has enlisted four popular Vtubers, Mya, Rumi Ikisaragi, Tsukishima Cross and Hasuki Aoi, all creators of engaging video content for the teen target audience.
Colgate launches #FreeYourSmile campaign to take initiative against smile shaming on World Smile Day
This initiative is important because of the benefits that smiles provide to society's health, mental well-being, and social cohesion. The region-wide campaign marks the start of Colgate's efforts to address this complex issue for society and promote tangible positive changes.
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