Category: Marketing
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper's user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging...
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
According to the commission, they need to review the competition effects of the proposed acquisition in greater detail.
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
In her new role, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee's branded entertainment team, bolstered by the inclusion of new, experienced hires.
OCBC has announced key leadership changes amidst the group's ASEAN-Greater China strategic thrust gathering momentum this year.
With We Are Social’s appointment, .XYZ will be led by Christina Chong, CEO of We Are Social Southeast Asia, and will expand the agency’s offering across future strategy, creative innovation and virtual production.
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
The campaign film, produced by Directors Think Tank and directed by Rajay Singh, features an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement.
Multinational creative communications company WPP has announced the merger of two of its creative agencies, Wunderman Thompson and VMLY&R, to form creative company VML.
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