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Category: Marketing

CapitaLand’s Geneo unveils new brand, visual identity centered on fostering new generation of innovators
CapitaLand’s Geneo unveils new brand, visual identity centered on fostering new generation of innovators
Posted on October 24, 2023
by Teddy Cambosa
Conceptualised alongside WPP’s Design Bridge and Partners, the new visual identity positions Geneo as a space that draws in a community of future-makers engaged with each other, at work and at play, a stage for human ingenuity. 
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SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
SEA’s digital economy sees gains through improved cross-border initiatives by businesses: report
Posted on October 23, 2023
by Brandon Yulolo
Data from IDC’s report mainly suggests that SEA leads in digital economy growth at 15.8% for the next five years, unlocking significant commerce opportunities for SEA and outpacing the United States and Europe.
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On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
On the Microsoft-Activision Blizzard merger: Understanding its impact in the APAC gaming market
Posted on October 23, 2023
by Teddy Cambosa
With APAC evidently becoming a lucrative market for gaming, the question is: how does this global merger impact the overall gaming market in the region, and does it stand a chance to the staple regional companies in the region like Bandai Namco and HoYoverse?
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whiteGREY names Iona Macgregor as chief strategy officer
Posted on October 23, 2023
by Gian Japsay
whiteGREY has announced the appointment of Iona Macgregor as chief strategy officer. She has also joined the agency's executive leadership team and will be working with clients across the country and in APAC. 
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BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
BMF takes it one talk at a time with first-ever national child sexual prevention campaign in Australia
Posted on October 23, 2023
by Brandon Yulolo
‘One Talk at a Time’ calls for a collective effort to prevent child sexual abuse by helping adults understand that the risk of the unthinkable can be reduced significantly, one talk at a time.
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MARKETECH-PHOTOS
General Mills hands global media agency of record to UM
Posted on October 23, 2023
by Aliza Carmona
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
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CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
Posted on October 23, 2023
by Teddy Cambosa
The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.
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MARKETECH-PHOTOS-_3_
TIME embarks on infiltration mission to transform broadband experience in new campaign with Fishermen Integrated
Posted on October 20, 2023
by Aliza Carmona
Telecommunications provider TIME dotCom has partnered with advertising agency Fisherman Integrated in its latest ‘Mission: Gig Speed Home’ to revolutionise how Malaysians experience high-speed broadband in their homes.
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Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Posted on October 20, 2023
by Teddy Cambosa
The acquisition marks a major transition for DCG, having rapidly expanded over the last 12 months into Bangladesh, and now Indonesia and the Philippines. 
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MARKETECH-PHOTOS
Malaysian gourmet grocer The Food Merchant redefines grocery shopping with concept store launch
Posted on October 20, 2023
by Aliza Carmona
Local gourmet grocer The Food Merchant has launched its latest signature concept store, ‘The Food Merchant Prelude', to offer a curated and premium grocery shopping experience in Malaysia.
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