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Category: Featured

Marketers, is perfectionism holding you back? Set yourself free with first-party data
Marketers, is perfectionism holding you back? Set yourself free with first-party data
Posted on May 5, 2023
by MARKETECH APAC
At the recent MARKETECH APAC’s What’s NEXT 2023: Marketing in Asia Pacific conference, industry leaders from Amperity and Arktic Fox addressed the challenges marketers are facing in today's digital landscape.
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L’Oréal Paris hands digital creative media mandate to Tonic Worldwide
L’Oréal Paris hands digital creative media mandate to Tonic Worldwide
Posted on May 5, 2023
by Maureen Basa
L’Oréal partnered with Tonic Worldwide to grow its business by optimising consumer journeys across various e-tailer platforms.
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Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Insurance company IAG names ex-Meta Michelle Klein as its new chief customer, marketing officer
Posted on May 4, 2023
by Maureen Basa
Michelle Klein will be leading Insurance Australia Group's newly formed customer experience and marketing division.
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Adtech business The Spec Sheet launches in New Zealand
Adtech business The Spec Sheet launches in New Zealand
Posted on May 4, 2023
by MARKETECH APAC
Following its successful Australian launch in late 2021, and off the back of a period of rapid growth, ad-spec business ‘The Spec Sheet’ has expanded into New Zealand.
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Global advertising platform MGID announces partnership with Petal Ads
Global advertising platform MGID announces partnership with Petal Ads
Posted on May 4, 2023
by Teddy Cambosa
The integration with Petal Ads will allow MGID’s exclusive roster of premium advertisers to scale their campaigns globally, to a high-content addressable user base with premium placement options.
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Adtech firm Blis continues to expand operations in India, appoints new leadership
Adtech firm Blis continues to expand operations in India, appoints new leadership
Posted on May 4, 2023
by MARKETECH APAC
Blis, the integrated planning and buying platform for advertising, is further expanding its operations in India with two new strategic roles. 
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Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Redhill inks strategic partnerships with PR Wire, Aroca Consulting Group
Posted on May 4, 2023
by Maureen Basa
Redhill's collaborations with PR Wire and ACG will enable the agency to strengthen its market presence and capabilities in Sri Lanka.
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Cathay Pacific showcases Hong Kongers’ unique love for keepsaking in new campaign
Cathay Pacific showcases Hong Kongers’ unique love for keepsaking in new campaign
Posted on May 4, 2023
by Maureen Basa
Cathay Pacific's ‘Let’s Get Moving ;P’ celebrates the ‘unshakable bond’ by using actual data from Cathay flights to unearth its most popular branded items.
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Experience design company Nightjar wins National Dental Care account, announces new hires
Experience design company Nightjar wins National Dental Care account, announces new hires
Posted on May 4, 2023
by Teddy Cambosa
Nightjar will be responsible for re-platforming NDC’s digital experience into one cohesive and flexible platform, developing a brand and customer experience (CX) strategy.
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Amrita de la Peña named Outbrain’s new managing director for APAC
Amrita de la Peña named Outbrain’s new managing director for APAC
Posted on May 4, 2023
by Teddy Cambosa
She brings with her over 25 years of experience in the digital marketing, media and advertising space.
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