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Category: Global

Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Fatima Baduria
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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7UP’s new global campaign, refreshed brand platform focuses on elevating mixology game
7UP’s new global campaign, refreshed brand platform focuses on elevating mixology game
Posted on September 12, 2024
by Teddy Cambosa
7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment.
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Canva promotes workplace productivity in latest brand campaign
Canva promotes workplace productivity in latest brand campaign 
Posted on September 11, 2024
by Fatima Baduria
The campaign features seven Canva users from different industries, highlighting how they use the platform to achieve their professional goals.
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X appoints Angela Zepeda as global head of marketing
X appoints Angela Zepeda as global head of marketing
Posted on September 10, 2024
by Fatima Baduria
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. 
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mccann-aor-for-pero-nastro
McCann Worldgroup wins global creative account for Peroni Nastro Azzurro
Posted on September 10, 2024
by Aliza Carmona
After a competitive pitch organised by AAR, McCann Worldgroup, led by McCann London, has been appointed as the new global agency of record (AOR) for Peroni Nastro Azzurro, the premium Italian lager.
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Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Quickplay makes solutions portfolio accessible on AWS Marketplace to advance cloud transformation growth
Posted on September 6, 2024
by Fatima Baduria
Quickplay provides over-the-top (OTT) product solutions for sports, operators, and media companies. With its availability in AWS Marketplace, it will allow OTT providers to adapt with changes in technology and consumer demand. 
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You can be the star in this latest AI-powered campaign from Qatar Airways
You can be the star in this latest AI-powered campaign from Qatar Airways
Posted on September 6, 2024
by Teddy Cambosa
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
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Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Strategic marketing, brand consultancy Flying Fish Lab bolsters leadership team
Posted on September 5, 2024
by Teddy Cambosa
These new senior talents will play a key role in enhancing Flying Fish Lab’s capabilities and boosting its ability to further speed up growth. 
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MARKETECH PHOTOS
Omnicom launches Omnicom Advertising Group, aligning BBDO, DDB, TBWA, and Advertising Collective under unified leadership
Posted on August 30, 2024
by Aliza Carmona
Omnicom has unveiled the Omnicom Advertising Group (OAG), a new global entity that consolidates top creative networks BBDO, DDB, and TBWA with premier agencies from the Advertising Collective, including Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman.
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Meta to shut down AR platform Meta Spark on January 2025
Meta to shut down AR platform Meta Spark on January 2025
Posted on August 30, 2024
by Teddy Cambosa
Meta also clarified that Meta’s first-party AR effects will remain, and users will be able to access them on Facebook, Instagram and Messenger.
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