Category: Global
Taboola's Maximize Conversions, an AI-powered bidding technology, is now open to all advertisers.
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
Netflix closed partnerships for a number of their upcoming films and series including fan-favourites ‘Squid Game,’ ‘Wednesday,’ ‘Outer Banks,’ ‘Happy Gilmore 2,’ ‘Ginny & Georgia,’ and ‘Love is Blind’ as well as deals around highly anticipated live events including WWE Raw, and the Christmas Day NFL...
To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.
With Relay, customer service teams can improve targeting and personalisation by using dynamic content and targeted audience data, creating custom messaging templates, and boost customer loyalty, increase satisfaction, and drive higher sales through timely and relevant proactive communication.
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
With the introduction of OpenAI’s SearchGPT prototype, the company is testing new search features that make finding information and reliable content sources faster and more intuitive.
He encourages all those passing judgment to understand that martech leadership is about “offering solutions that address key use cases such as increasing customer retention, boosting conversion rates, or improving campaign ROI, all with the ultimate goal of driving meaningful, measurable outcomes.”
Together, the community operates in multiplayer mode to deliver ‘drops’ and creative work that moves culture and creates ideas worth talking about.
PropertyGuru Group announced its agreement to be acquired by EQT Private Capital Asia, the Asia-focused arm of Swedish investment firm EQT AB, in an all-cash deal valuing the company at around US$1.1b.
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