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Category: Marketing

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GrabAds, Media Bank roll out second phase of joint tourism campaign initiative
Posted on November 14, 2023
by Azunta Gaviola
Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA). ...
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VCCP Singapore appoints Ismail Jooma as head of planning for APAC 
Posted on November 14, 2023
by Gian Japsay
VCCP Singapore has announced that Ismail Jooma has been appointed as its new head of planning for APAC. 
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Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Klook, Singapore Tourism Board scale up partnership to promote events and attract SEA travellers
Posted on November 14, 2023
by Brandon Yulolo
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
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Dulux Indonesia promotes healthier dining environment in latest CSR campaign
Posted on November 14, 2023
by Azunta Gaviola
Indonesia – As the country strives for a healthier dining environment, Dulux Indonesia, alongside Innocean Indonesia, has spearheaded an initiative catered specifically to reducing flies among school canteens in Indonesia. This collaborative effort came up with a campaign called ‘Project Yellow...
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Heather Sheen appointed as head of strategy of It’s Friday
Posted on November 14, 2023
by Gian Japsay
It's Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency's strategic vision and improve its overall performance by accelerating brand growth. 
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Kargo announces three new hires in AU as part of overall APAC growth
Posted on November 14, 2023
by Teddy Cambosa
Digital advertising solutions company Kargo has announced three new hires in the Australian market as part of the company’s overall growth strategy in the Asia-Pacific region. They include Natasha Herbst, Jonty Saini, and Nina Johnston as new sales executives.
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ALDI tells Aussies to ‘Go Big on the Little Things’ in quirky Christmas campaign
ALDI tells Aussies to ‘Go Big on the Little Things’ in quirky Christmas campaign
Posted on November 14, 2023
by Brandon Yulolo
Created in partnership with BMF, Zenith Media, and Ogilvy PR, the campaign gives a comedic take in appreciating Christmas side dishes which are usually overlooked, showing that going big on it can make their Christmas even more special.
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Beyond Bank hands digital transformation mandate to Orchard agency
Posted on November 14, 2023
by Aliza Carmona
Australian customer-owned mutual bank Beyond Bank has announced the appointment of digital agency Orchard to support its digital transformation journey.
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Armor All taps abandoned vehicles to showcase cleaning product lineup in new campaign
Posted on November 13, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – In an effort to create a revolutionary platform for outdoor advertising, pioneering car cleaning products company Armor All has recently partnered with global communications network Havas Malaysia. This combined effort is set to leverage the use of abandoned cars as a medium...
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Publicis Groupe leads cancer-oriented initiative in the PH
Posted on November 13, 2023
by Azunta Gaviola
Manila, Philippines – Following their commitment to breaking the cancer stigma in the country, the Publicis Groupe has recently teamed up with Ayala Healthcare Holdings and the People Management Association of the Philippines (PMAP) to establish a global cancer-oriented initiative.  Called “Working...
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