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Category: Marketing

MARKETECH-PHOTOS
Boonthavorn sheds light on multi-generational home tensions in new campaign via Wunderman Thompson
Posted on November 9, 2023
by Aliza Carmona
Home improvement retailer Boonthavorn has partnered with Wunderman Thompson Thailand to launch its newest campaign that shows the complicated differences between generations living together in one house.
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Shopee emerges as Malaysia’s most trusted online shopping destination
Shopee emerges as Malaysia’s most trusted online shopping destination
Posted on November 9, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – As retailers now prioritise a safe shopping experience for customers, a recent survey revealed that 90% amongst 500 Malaysian online sellers indicated Shopee as a platform of choice. According to the survey, Malaysian sellers also conceded how the platform was instrumental in...
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Luminous illuminates lives this Diwali in latest campaign via Grey India
Luminous illuminates lives this Diwali in latest campaign via Grey India  
Posted on November 8, 2023
by Brandon Yulolo
The campaign via Grey India captures the essence of Diwali and shows the importance of spreading light and happiness in the lives of others, as Luminous urges India to make this Diwali about celebrating the spirit of giving and making a difference in someone’s life.
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Singapore airlines announces team up with Tata Communications to enhance customer experience
Posted on November 8, 2023
by Azunta Gaviola
Singapore and Mumbai, India – Digital ecosystem enabler Tata Communications has announced its recent partnership with Singapore Airlines (SIA) yesterday, November 7. The multi-year agreement is aimed at transforming the airlines communication and collaboration tools for better user experience and employee...
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Havas announces acquisition of Indian PR consultancy firm PR Pundit
Posted on November 8, 2023
by Aliza Carmona
Havas has announced the acquisition of Indian consultancy firm PR Pundit, marking the debut of Havas’ public relations arm Red Havas in the Indian market. On closing, the firm will be rebranded as PR Pundit Havas Red.
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Virtue APAC welcomes Martin Soendergaard as executive creative director
Virtue APAC welcomes Martin Soendergaard as executive creative director
Posted on November 8, 2023
by Brandon Yulolo
In his new role, Soendergaard will oversee and guide the agency's entire creative output across its offices in Singapore and India, in addition to growing and developing a team of creatives working across global and regional clients such as Coca-Cola, Diageo, and Shiseido.
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MARKETECH-PHOTOS
Initiative makes leadership promotions to bolster planning offerings
Posted on November 8, 2023
by Aliza Carmona
Media agency Initiative has announced the promotion of Ryan Haeusler to the newly created role of national head of communications design and Emma Greenhalgh to Sydney head of communications design.
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mycar Tyre & Auto launches Auto-Translate utility that simplifies car terminologies 
Posted on November 7, 2023
by Aliza Carmona
mycar Tyre & Auto has partnered with creative advertising agency TBWA\Sydney and PR agency Eleven to launch a campaign for its newest auto-translate utility that helps car owners understand the language of the cars.
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WhatsApp Image 2023-11-07 at 11.35
Online travel recovery propels Malaysia’s digital economy to grow 7% and hit $23b in GMV: report
Posted on November 7, 2023
by Teddy Cambosa
According to the report, Malaysia has the fastest-growing transport and food delivery sector in SEA. The sector grew 16%, boosted by Malaysian commuters’ return to offline activities and the continued preference for food delivery. 
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QIC invites Australians to embrace their inner child in latest holiday campaign
QIC invites Australians to embrace their inner child in latest holiday campaign
Posted on November 7, 2023
by Brandon Yulolo
Created by Jane Doe Creation, QIC’s campaign kicks off with a ‘Naughty or Nice’ film tackling the age-old question of who’s been naughty and who’s been nice with a playful twist that sees the baton passed to the kids to judge their parents and relatives.
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