Category: Technology
Global dynamic creative platform Adzymic has announced its collaboration with Adelaide, an attention-based media quality measurement platform, to transform digital advertising for advertisers and publishers alike.
Imagine a world where every customer interaction is not just a transaction, but a meaningful conversation. A world where businesses can anticipate customer needs, respond with precision, and engage at a personal level that transforms the customer experience.
With this in mind, HubSpot’s research stated that a significant majority (81%) of Singaporean businesses said that they've evolved more in the past four years than the previous two decades due to these emerging trends - giving the highest level of disruption across all countries surveyed.
ADA's inaugural lineup of AI CoPilots encompasses four strategically devised tools, each tailored to optimise distinct facets of digital enterprise. They include tools for full-funnel marketing, e-commerce, conversational AI, customer segmentation.
In light of yet another year of delay of third-party cookie phaseout, MARKETECH APAC reached out to multiple industry leaders in the region to learn more about what does this delay means for the future of a privacy-centric advertising strategy for marketers moving forward.
Global digital experience software company Sitecore has announced the appointment of Dave O’Flanagan as its new chief executive officer, along with a series of key leadership and board changes to drive innovation and growth.
In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of marketing?
As advertisers across travel, CPG, retail, finance, tech, entertainment and more industries continue to recognise the value of programmatic digital out-of-home (DOOH) solutions, brands are increasingly testing and leveraging the channel for their marketing efforts both at home and in new regional ma...
The collaboration underscores Coca-Cola’s ongoing technology transformation, underpinned by the Microsoft Cloud as Coca-Cola’s globally preferred and strategic cloud and AI platform.
Cloud communications provider Toku has announced its intent to acquire Singapore-based AI-powered conversational customer experience (CX) platform, AiChat, to support its vision of delivering a 360-degree CX platform tailored for APAC organisations.
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