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Category: Technology

Yahoo Advertising launches ‘Yahoo Identity Solutions’ for CTV
Yahoo Advertising launches ‘Yahoo Identity Solutions’ for CTV
Posted on April 22, 2024
by Brandon Yulolo
Yahoo Identity Solutions aims to take an integrated, omnichannel approach to the identity-constrained world and consists of two components: Yahoo ConnectID for addressable environments and Next-Gen Solutions for non-addressable environments.
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OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
OpenAI opens first office in Asia at Tokyo, introduces GPT-4 custom model for Japanese language
Posted on April 18, 2024
by Teddy Cambosa
In a blog post by the company, it said that they are committed to collaborating with the Japanese government, local businesses, and research institutions in order to develop safe AI tools that serve Japan’s unique needs and to unlock new opportunities.
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EYE Indonesia taps Broadsign to reimagine regional OOH offering
EYE Indonesia taps Broadsign to reimagine regional OOH offering
Posted on April 15, 2024
by Teddy Cambosa
Among the EYE Indonesia OOH inventory powered by Broadsign is the company’s cutting-edge LED Videotron network, which is installed in high-traffic areas. From its urban centers to roadside installations, and screens in bustling public spaces, the network sets a new standard in outdoor advertising. 
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Hoppr & Magnite
Hoppr taps Magnite as first programmatic partner in SG, to offer access to ultra-premium TV inventory for advertisers
Posted on April 12, 2024
by MARKETECH APAC
The TV menu guide is a brand-new area on the TV unit where advertising is now available because of Hoppr's technology. To guarantee marketers that their advertising is seen, it only activates advertisements when customers hold a remote. Furthermore, Hoppr gives marketers access to unmatched data, performance...
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MARKETECH-PHOTOS
How to unleash ‘martech magic’ with generative AI and clean data
Posted on April 11, 2024
by MARKETECH APAC
Marketers envisioning a seamless, magical customer experience must recognise that AI's effectiveness depends on high-quality underlying data. Without that, the AI falls flat, leaving marketers grappling with a less-than-magical reality.
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Why Automatic Content Recognition is Transforming TV Advertising
Why automatic content recognition is transforming TV advertising
Posted on April 11, 2024
by MARKETECH APAC
Automatic content recognition (ACR) technology has emerged as a pivotal tool for brands aiming to navigate the intricacies of the Asia-Pacific market. Generally speaking, ACR is an advanced technology on most smart devices that instantly identifies the content a consumer is listening to or watching....
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MARKETECH-PHOTOS-_2_
Vonage launches advanced AI-powered assistance to boost conversational commerce offerings
Posted on April 5, 2024
by Aliza Carmona
Global cloud communications provider Vonage, a part of Ericsson, has announced the launch of generative AI for Vonage Conversational Commerce to provide better support for businesses.
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MARKETECH-PHOTOS-_1_
Singapore’s National Library Board partners with LePub APAC to gamify reading experience
Posted on April 5, 2024
by Aliza Carmona
The National Library Board has teamed up with LePub APAC to launch an innovative project called ‘Playbrary’ that turns books into games with the aim of reviving reading.
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StackAdapt
StackAdapt offers Chinese language contextual advertising across APAC, North America, and ANZ 
Posted on April 4, 2024
by MARKETECH APAC
Advertisers looking to target Chinese-language audiences in the US, UK, Canada, Malaysia, Singapore, Australia, Japan, Taiwan, Hong Kong, and New Zealand will be able to take advantage of StackAdapt's offering.
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Snap Inc
IAS partners with Snap to provide AI-powered total media quality brand safety and suitability measurement tool for advertisers
Posted on March 27, 2024
by MARKETECH APAC
Compliant with the Global Alliance for Responsible Media (GARM) guidelines, the newest product offers marketers the benefit of independent verification together with reliable and open industry data. Frame-by-frame analysis of images, audio, and text is used in IAS's Total Media Quality solution to provide...
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