Category: ANZ
In partnership with Fetch's in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.
McDonald’s (Macca’s) has teamed up with DDB Sydney for its latest footy campaign, promoting Macca’s as the place to go during the Australian rules football or footy season in Australia.
Market research and consulting firm Ipsos has forged a world-first partnership with audience measurement research firm OzTAM to provide cross-channel video audience measurement across multiple devices and content types.
As the brand establishes itself in the market, UM's duties cover every facet of media strategy, planning, and purchasing in Australia. With this support, Chery will be able to launch its new vehicle releases until 2024.
Made in collaboration with Paper Moose, Australian Ethical’s campaign showcases awe-inspiring footage sourced from a variety of nature photographers, championing nature’s beauty and life that is worth saving.
Being picked out in a global search for Leo Burnett Australia’s next CEO, Pickens will then be taking the helm of the agency in April.
Advertisers may now improve campaign targeting across Vistar's extensive network of outdoor digital inventory by integrating Eyeota audience segmentation into the Vistar DSP. This includes bus stops, airports, street furniture, billboards, and a host of other venues that allow advertisers to connect...
SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain...
Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer...
The campaign, conceptualised by BMF and Orchard, Tourism Tasmania launched a new platform that invites people to turn their weird and wonderful ideas into very real art, created by very real Tasmanian artists to highlight the Tasmanian way of life and the reasons to visit; it’s craft, passion, realness,...
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