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Category: Southeast Asia

Stellar Ace launches SG-wide phygital game, encourages islandwide fun for locals
Stellar Ace launches SG-wide phygital game, encourages islandwide fun for locals
Posted on October 16, 2023
by Teddy Cambosa
At its core, WINK Hunt is about bringing joy, interactivity, and a touch of fun and lifestyle to the daily commute, encouraging everyone to embark on an exciting journey as they ride the MRT. 
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Untitled design (45)
Warner Music Malaysia appoints Dinesh Ratnam as new managing director
Posted on October 16, 2023
by Gian Japsay
Ratnam, who is based in Kuala Lumpur, will be in charge of overseeing Warner Music's operations in Malaysia. He will oversee initiatives for strategic growth and work to improve the company's market presence.
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Jollibee transforms everyday moments into Christmas with latest holiday campaign
Jollibee transforms everyday moments into Christmas with latest holiday campaign
Posted on October 16, 2023
by Brandon Yulolo
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
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Untitled design (44)
Yahoo Advertising, Twilio announce partnership to minimise third-party cookie use for ad reach
Posted on October 13, 2023
by Gian Japsay
Segment users will be able to synchronise hashed, cookieless data with their real-time customer profiles because of strategic partnership with Yahoo Advertising and seamless integration with Yahoo ConnectID. This integration allows them to expand the scope and relevance of their campaigns.
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Untitled design (43)
Infosys, Temasek announce extension of five-year partnership
Posted on October 13, 2023
by Gian Japsay
This extension shows iCompaz's commitment to growing its presence in Singapore and the Southeast Asian market. The region has one of the fastest-growing economies in the world and is an important growth market. iCompaz, founded in 2018, has collaborated with Temasek to drive its technology transformation...
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GOVT, Lucid Experiences launch immersive campaign on spotlighting Lee Kuan Yew
Posted on October 13, 2023
by Gian Japsay
LKY: THE EXPERIENCE is an immersive exhibition commemorating the late Lee Kuan Yew's 100th birth anniversary. This captivating experience, created by Lucid Experiences in collaboration with TRCL and the Community Chest, was launched on October 6, 2023, along with the launch campaign 'Uncover the person...
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ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets
ALDO taps Dentsu Creative Indonesia to elevate promotions in SEA markets 
Posted on October 13, 2023
by Brandon Yulolo
This strategic collaboration marks a significant step in ALDO’s growth journey, aiming to captivate the thriving markets of the Philippines and Vietnam by leveraging Dentsu Creative’s expertise in executing these strategies.
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MYAirline suspends operations amidst financial woes, airasia jumps in to offer support
MYAirline suspends operations amidst financial woes, AirAsia jumps in to offer support
Posted on October 13, 2023
by Teddy Cambosa
The suspension of operations comes days after MYAirline had announced key leadership changes, with long-time CEO Rayner Teo stepping down due to health constraints.
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MARKETECH-PHOTOS
GOVT Group launches MINISTRY, names Kelvin Koo as new managing director
Posted on October 13, 2023
by Aliza Carmona
Independent creative agency GOVT Group has officially launched MINISTRY, a hybrid consulting and agency model, and has appointed Kelvin Koo as its new managing director and partner.
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ZALORA
Milestones: ZALORA’s Achint Setia on creating the leadership drive to mold inventive and personalised retail journeys
Posted on October 12, 2023
by Teddy Cambosa
In this narrative, we take a look of his accomplishments within the company, what his industry insights are, and what he aspires as a marketing leader moving forward.
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