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Category: Southeast Asia

Esther Yue appointed as Viddsee’s head of brand entertainment
Esther Yue appointed as Viddsee’s head of brand entertainment
Posted on October 19, 2023
by Teddy Cambosa
In her new role, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee's branded entertainment team, bolstered by the inclusion of new, experienced hires. 
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Samsung Ads announces SEA expansion to provide advertising solutions in the region
Posted on October 18, 2023
by Gian Japsay
The company claims that native ad formats can now, for the first time, be integrated into the Samsung Smart TV experience, allowing marketers to use Samsung Ads' first-party device data for improved targeting, measurability, and insights.
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GoTyme Bank’s latest campaign an ode to the human touch amidst a digital world
GoTyme Bank’s latest campaign an ode to the human touch amidst a digital world
Posted on October 18, 2023
by Teddy Cambosa
The campaign film, produced by Directors Think Tank and directed by Rajay Singh, features an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement. 
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MARKETECH-PHOTOS
TV, movie shows amongst biggest influences when choosing next travel destination for SG travellers
Posted on October 18, 2023
by Aliza Carmona
Almost 84% of Singapore travellers are greatly inspired to travel to movie or TV show destinations, a report from Skyscanner revealed.
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Skyrocket Studios launches TechStack.ph to empower PH marketers,businesses
Skyrocket Studios launches TechStack.ph to empower PH marketers, businesses
Posted on October 18, 2023
by Brandon Yulolo
The launch of TechStack.ph is a result of Skyrocket Studios’ strategic partnerships with leading SaaS platforms in the dynamic marketing and e-commerce industry.
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DHL Supply Chain announces €350m investment in SEA to expand warehouse, workforce initiative
DHL Supply Chain announces €350m investment in SEA to expand warehouse, workforce initiative
Posted on October 18, 2023
by Teddy Cambosa
The regional investment is part of the company’s €1.35b strategic investment globally.
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Kellogg’s hands SEA creative mandate to Ogilvy Singapore
Posted on October 17, 2023
by Teddy Cambosa
The scope of work includes the creation of three films, featuring Granola, Coco Galaxy, and Coco Fills – each laddering up to a single idea to build the Kellogg’s master brand. Additionally, Ogilvy Singapore has crafted key visuals (KVs) for each product, with adaptations for digital billboards, bus...
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GrabAds, Tomato Interactive form partnership to strengthen retail media network for Chinese brands in SEA
Posted on October 16, 2023
by Gian Japsay
This collaboration will enable Tomato Interactive's clients to use GrabAds' comprehensive retail media tools, allowing them to connect with valuable users across Southeast Asia through the Grab super app ecosystem. It also marks GrabAds' first collaboration with a global marketing agency in the Greater...
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Flash Coffee announces SG exit, closes all 11 local stores
Flash Coffee announces SG exit, closes all 11 local stores
Posted on October 16, 2023
by Teddy Cambosa
In a statement to MARKETECH APAC, a spokesperson for Flash Coffee said that the closure of its Singaporean presence was to focus more on its more promising markets.
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Etiqa invites Singaporeans to join ‘With You for the Ride’ experience with new 3D interactive installation
Posted on October 16, 2023
by Aliza Carmona
Etiqa Insurance has officially unveiled its first 3D interactive installation as part of its latest ‘With You for the Ride’ campaign that encourages Singaporeans to explore life's uncharted possibilities.
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