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Category: Southeast Asia

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Nadia Omer appointed as chief executive officer of Airasia MOVE
Posted on October 27, 2023
by Gian Japsay
Nadia Omer has been named as the new chief executive officer of Airasia MOVE, effective October 26, 2023. She succeeds Mohamad Hafidz Mohd Fadzil, who has been acting CEO of airasia MOVE since April of the same year. 
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Julie’s latest mental wellness campaign teams up with the G.O.A.Ts–quite literally
Julie’s latest mental wellness campaign teams up with the G.O.A.Ts–quite literally
Posted on October 27, 2023
by Teddy Cambosa
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time. 
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Supermom appoints Luke Lim as group CEO for Southeast Asia
Supermom appoints Luke Lim as group CEO for Southeast Asia
Posted on October 26, 2023
by Teddy Cambosa
Lim joined Supermom as an investor in 2015 and became a co-founder of the digital platform with Joan in 2019, transforming its original events business into a tech platform with a strong first party data, insights and crowd influencing offering.
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DBS' brand health remains higher than rival banks despite recent outage and service disruption
DBS' brand health remains higher than rival banks despite recent outage and service disruption
Posted on October 26, 2023
by Teddy Cambosa
Latest data from YouGov BrandIndex shows that Buzz scores for DBS, which measures whether consumers have heard more positive or negative things about a brand in the past two weeks, plunged 18 points after the recent outage, from 23.8 on October 14 to 5.8 by October 16.
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Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
Six out of ten Southeast Asians plan to increase online shopping budgets for the holidays: report
Posted on October 26, 2023
by Brandon Yulolo
Data from the study suggests that 60% of respondents said that they will be increasing their budgets for online shopping for the season, which also means that 90% will increase or maintain online shopping budgets when compared to 2022.
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IKEA Singapore appoints The Secret Little Agency as creative agency of record
Posted on October 26, 2023
by Aliza Carmona
Multinational home furnishing retailer IKEA has named independent creative agency The Secret Little Agency as its new lead creative agency of record.
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MARKETECH PHOTOS
KFC Singapore spices up SGAG office in flavour-packed campaign to bring back a fan-fave menu
Posted on October 25, 2023
by Aliza Carmona
Global fast-food chain KFC has partnered with Havas Media and media company SGAG for its latest campaign that announces the return of a well-loved KFC menu.
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PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
PH marketing leaders to explore what’s next for customer engagement and strategies in 2024
Posted on October 25, 2023
by Brandon Yulolo
The conference will be showcasing a keynote address which will be followed by a panel discussion. The conference will also feature fireside chats, a case study presentation, and networking gatherings–creating a valuable event for participants to acquire knowledge, collaborate, and share thoughts with...
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Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Mountain Dew, PUBG to bring gaming experience to reality in new collaboration
Posted on October 25, 2023
by Teddy Cambosa
Aimed at catching the hearts of sporty, adventurous youths and aspiring PUBG players, everyone can expect an immersive gaming experience packed with new and fresh ideas through this collaboration.
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TM unveils adorably fluffy ‘Yunni’ as face of new Unifi convergence plan campaign via VMLY&R
Posted on October 24, 2023
by Aliza Carmona
Global brand and customer experience agency VMLY&R Malaysia has introduced the fluffy influencer ‘Yunni’ as part of its new campaign for Telekom Malaysia’s (TM) game-changing Unifi offerings promotion.
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