Category: APAC
Singapore-based media firm beIN Asia Pacific has decided to extend its digital mandate with digital agency M&C Saatchi Performance.
Malhotra's appointment as managing director will take the expansion of HBO Max to Southeast Asia and potentially to new markets such as India.
Qualtrics hopes that they will meet all of the 1,200 new hires by 2024 following its strong expansion in the Asia Pacific region.
India is the most optimistic, while Hong Kong businesses are said to be the least confident on growth.
The merger between Awake Asia and ADA focuses on the expansion of services in APAC, 6 of those are in Southeast Asia.
The brand, called Emplifi, caters to providing customer experience strategies in the digital marketing realm.
The appointments made by Redhill follows the company's vision to bolster their brand offering to clients globally, specifically in the Asia Pacific.
Essence's former EMEA creative strategy head Magda Wolder joins the agency's APAC unit as the new head of experience.
RICE's involvment as a partner will entail IWG to further promote its business in Singapore and Hong Kong, their key market hubs.
Here are the top 5 stories in the marketing and advertising scene for the month of May. Take a look.
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