Category: Marketing
Under his new remit, Jordan will be responsible for leading Quantcast’s strategy and commercial operations across APAC, from the company’s Singapore office.
Producing and scaling paid and owned media creatives often involves inefficiencies, resulting in high costs, suboptimal creative output, and challenges in maintaining brand governance at scale. Time-intensive development, the demand for multiple ad formats, and resource constraints can overwhelm marketing...
Grab has named Alejandro Osorio and Ma Tuan Trong as managing directors of Singapore and Vietnam, respectively.
Japan – Apple has unveiled ‘Last Scene’, a 27-minute short film shot entirely on the iPhone 16 Pro, spotlighting the device’s advanced camera features through a cinematic blend of time travel, drama, and heartfelt storytelling. Directed by Cannes Palme d’Or winner Hirokazu Kore-eda, the short film marks...
In her role, she will be reporting to Salek Brodsky, senior vice president and general manager at Samsung TV Plus. Prior to Samsung, Brigitte held roles at Network Ten, Foxtel, HBO and NBCUniversal.
Integrated marketing communications agency Stratworks has secured new major clients: Raemulan Lands, Inc., Geely Motors, IKEA, and McCormick Philippines.
USA – R/GA has named Urvashi Shivdasani as its new global chief financial officer, the agency’s first global C-suite appointment since regaining independence through a partnership between its management and private equity firm Truelink Capital. Shivdasani joins R/GA from Huge, where she served as global...
Thompson Spencer’s in-house production team started strong by telling the heartwarming tale of animated robots Kenji and Ellie, with their union showcasing Honda’s perfect marriage of petrol and electric in an unexpected way.
The Management Association of the Philippines (MAP) has teamed up with communications group DDB Group Philippines to encourage Filipinos to vote during the elections.
Marketers in Southeast Asia (SEA) are prioritising retention (65%) and brand building (64%), according to a report from partnership management platform impact.com.
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