Category: Marketing
Global marketing network Stagwell has appointed Connie Chan its new chief growth officer for Asia-Pacific (APAC).
Singapore Tourism Board (STB) has teamed up with record label BIGHIT MUSIC for BTS Jin’s music video.
Philippines – The Philippines is rapidly emerging as a pivotal force in Southeast Asia’s digital economy, with its retail and e-commerce sectors undergoing significant transformation. Consumers are increasingly seeking personalised experiences, seamless payment options, and omnichannel convenience....
Footwear brand Havaianas has dropped a giant slipper in a satellite image for its latest campaign in collaboration with advertising agency GIGIL.
USA – Warner Bros. Discovery (WBD) revealed that its flagship streaming service, Max, will be rebranded as HBO Max this summer, marking a strategic return to the iconic HBO brand for its streaming service to emphasise quality and distinctiveness in content. The rebrand was announced during WBD’s Upfront...
This follows the agency’s recent rebrand and builds on its strong track record of standout campaigns across hospitality, food, and beverage - now channeling that creative firepower back into the travel and hotel space.
India –Punt Partners, an integrated marketing transformation firm specialising in martech, AI, and creative technology, has appointed Harsh Shah as managing director of Punt Creative, its creative services division. Shah brings nearly two decades of experience in brand strategy, integrated campaigns,...
Set against the allure of island city living in Penang, Andaman is a 760-acre reclaimed development that’s presented as E&O’s boldest vision yet.
The data also shows significant shifts in buying behaviour – Australians are cutting back on big ticket items like cars and overseas holidays, shifting their expenditure and saving more as they continue to grapple with the high cost-of-living. But they are still spending, redirecting their hard-earned...
Singapore – Meta has appointed longtime executive Benjamin Joe as regional vice president for Asia Pacific, marking a strategic move to accelerate innovation and growth across the diverse region. Joe joined Meta in 2011 and has since held a range of leadership roles across various markets, including...
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