Category: Marketing
Indonesia – Indofood has teamed up with Dentsu Indonesia to launch a bold new campaign for SARIMI ISI 2’s Korean Spicy Chicken flavour, fusing the global appeal of K-pop with a uniquely local twist through Indonesia’s own ‘dangdut’ culture. Titled ‘The Unexpected Idol’, the campaign presents an unlikely...
Japan – Accenture has announced its agreement to acquire Yumemi, a Japan-based digital services and product provider, in a move that will significantly boost its ability to rapidly design and launch innovative digital products at scale for clients. Founded in 2000, Yumemi has developed a wide range of...
In a CNN career spanning 25 years, most recently as SVP, Managing Editor Asia Pacific, & Global Head of Features Content, Lee has pioneered its highly successful approach to feature content, including major initiatives such as ‘Call to Earth’.
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
The National Environment Agency (NEA) has appointed FiftyFull as its social media agency of record for Clean & Green Singapore (CGS).
This growth, together with the agency’s regional centers of excellence and suite of data and intelligence solutions, demonstrates Burson's ability to leverage sports and entertainment to build brand reputation, foster lasting relationships and shape culture.
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
Indonesia – L’Oréal Luxe Indonesia has appointed Sebastian Au as its new omni-channel marketing director (CMO), with a mission to transform the luxury beauty experience in one of Southeast Asia’s most vibrant and rapidly growing markets. In his role, Sebastian is focused on integrating digital and physical...
The soft drinks market in Singapore has reached a value of SGD 12 billion, according to a report from analytics company Euromonitor International.
South Korea – Heineken has teamed up with LePub Singapore to launch a bold new campaign in South Korea, introducing staff-free, self-service ‘Trust Bars’ that let football fans enjoy UEFA Champions League matches and fresh pints at any hour—even in the early morning. Called ‘Trust Bars’, the concept...
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