Category: Southeast Asia
There was a general decrease in complaints across various industries, except for the motorcar industry which saw an increase of eight per cent, primarily due to an increase in complaints involving rental or shared cars.
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
Popeyes Singapore initiates ‘lucky’ solution to excess mandarin orange dilemma this Chinese New Year
Popeyes Singapore has launched its latest Chinese New Year (CNY) activation campaign that lets people exchange their excess mandarin for some lucky discounts on their limited edition chilli crab chicken menu.
Helmed by Nestlé Professional's in-house chef and barista, and alongside association partners, they aim to address key industry challenges while serving the evolving needs of their clientele.
MARKETECH APAC recently caught up exclusively with Madina Kalyayeva to learn more about this move and hear her insights on the outlook of the digital marketing industry in Southeast Asia.
Titled ‘Acceptance’, the film was directed and narrated by Leong herself and shot entirely from a first person’s POV, allowing the viewer to see the world through her eyes and better understand how an autistic person processes the things around them.
BBDO Singapore and MOH Holdings have partnered with Livewire’s Fortnite to transform the healthcare profession and stories into a gameplay experience as part of the ‘The Power of Care’ integrated campaign.
This locally conceptualised and produced take on the brand’s narrative in Southeast Asia, the videos celebrate the vibrant possibilities that Tinder offers its users. As Tinder continues to redefine the narrative around dating, Vietnam’s It Starts with a Swipe campaign celebrates modern dating experiences...
Public relations consultancy Elliot & Co. has appointed Mayda Jutahkiti as its new managing director for Singapore and Jayeeta Mazumder as its new account director.
JOLT Digital continues its growth momentum with the strategic appointments of Khairul Helmi as business director and Truman Tan as associate manager.
Most Recent Articles
Subscribe Now
