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Category: Southeast Asia

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Maybank's heartfelt CNY film illuminates the deaf community's vibrant festival experience
Posted on February 6, 2024
by MARKETECH APAC
Maybank's Chinese New Year film, "Unspoken Connections," sheds light on the deaf community's unique experience of honouring one of the world's most vibrant, loud, and happy events. The film digs into their perspective in a peaceful setting, emphasising the critical role of sign language in overcoming...
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MullenLowe TREYNA acquires Xiklab Digital to amplify digital capabilities
Posted on February 6, 2024
by Aliza Carmona
MullenLowe TREYNA (MLT) has officially acquired the full digital advertising business of digital creative agency Xiklab Digital, inclusive of its client roster and key talent.
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Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Ministry of Communications and Information showcases a warm glimpse of family and community in latest CNY film
Posted on February 5, 2024
by Brandon Yulolo
Made in collaboration with local director Royston Tan, the film titled ‘Extended Love’ by MullenLowe Singapore and MCI displays how Singaporeans value both their family and their community. 
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Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Alipay+ enables new e-wallets in SG, expands partnership with Resorts World Sentosa
Posted on February 5, 2024
by Brandon Yulolo
Through this expanded partnership, more tourists visiting Resorts World Sentosa(RWS) will now be able to pay with their home e-wallets, with Alipay+ enabling the use of six new e-wallets namely, Hipay (Mongolia), MPay (Macao SAR, China), MyPB by Public Bank (Malaysia), Toss Pay and Naver Pay (South Korea),...
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KrisFlyer celebrates 25 years with release of youthful coming-of-age film
KrisFlyer celebrates 25 years with release of youthful coming-of-age film
Posted on February 5, 2024
by Brandon Yulolo
Made with TBWA\Singapore and Cutscene, this heartwarming 1 minute film follows the journey of a young girl, who fearlessly steps through life's different doors as she navigates diverse experiences, while capturing a snapshot of rewards offered by KrisFlyer.
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Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Electrolux shuts down Singapore regional office, to relocate leadership to Thailand
Posted on February 4, 2024
by Teddy Cambosa
Electrolux has recently recorded a dip in its global sales, according to its recent year-end report for the fourth quarter of 2023. In it, the company noted that organic sales decreased by 0.8% mainly driven by negative prices but also lower volumes.
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Gushcloud International signs 14 new content creators from SEA market
Gushcloud International signs 14 new content creators from SEA market
Posted on February 2, 2024
by Teddy Cambosa
This move strengthens Gushcloud’s position as a Southeast Asian leader in the creator economy. Six (6) Filipino talents are now part of the Gushcloud family, while there are four (4) Thai and Indonesian additions to the roster as well. 
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STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
STB, Marina Bay Sands, UOB partner to enliven Marina Bay precinct
Posted on February 2, 2024
by Teddy Cambosa
Alongside these engaging programming, this partnership will include a marketing campaign “Masterpieces. Made in Singapore,” leveraging STB’s global campaign that highlights how the ordinary is made extraordinary through a rich tapestry of unique and unexpected experiences made possible only in Singa...
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Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Bumble celebrates the Lunar New Year with a Valentine’s Day twist in latest CNY campaign
Posted on February 2, 2024
by Brandon Yulolo
Inspired by the traditional and iconic ‘Prosperity Toss’ - or more commonly known as ‘Lo Hei’, Bumble will be giving away exclusive gift packages for users to toss their dating fatigue away and manifest a prosperous love life in 2024 with its 8 Love Mantras, empowering singles to take reign of their...
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Goodday’s new packaging design offers web app-based connected experience for users to win prizes
Posted on February 2, 2024
by MARKETECH APAC
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
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