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Category: Southeast Asia

SEA social media users amongst most active users from 5 billion strong global user base
SEA social media users amongst most active users from 5 billion-strong global user base
Posted on February 2, 2024
by Teddy Cambosa
Singapore – We Are Social and Meltwater has recently released their annual report on social media usage globally, and has noted that amidst a 5-billion strong global users base, users in Southeast Asia proved to one of most active user base, from gaming to social media usage. According to the report,...
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Coca-cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Coca-Cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Posted on February 1, 2024
by Brandon Yulolo
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
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Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Posted on February 1, 2024
by Teddy Cambosa
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
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Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Posted on February 1, 2024
by Brandon Yulolo
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
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Google, STB roll out enhanced virtual Singapore tour experience for Merli’s ‘Immersive Adventure’
Posted on February 1, 2024
by Aliza Carmona
Google and the Singapore Tourism Board (STB) have officially unveiled the expansion of their augmented reality (AR) guided tour ‘Merli’s Immersive Adventure’ with new iconic landmarks in Singapore.
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Lion & Lion launches new social media consultancy, ‘Social IntelliSync'
Posted on January 31, 2024
by Aliza Carmona
Digital agency network Lion & Lion has officially unveiled ‘Social IntelliSync’, a social media consultancy practice that underscores the agency’s commitment to pioneering creative solutions.
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Cloud platform Genesys announces its acquisition of Radarr Technologies 
Posted on January 30, 2024
by MARKETECH APAC
Through the acquisition, Genesys will integrate Radar Technologies' public social media capabilities with the Genesys Cloud platform to enhance customer experience (CX). This partnership enables the development of proactive, prescriptive engagement tactics aimed at increasing loyalty in the AI econo...
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Generosity and inclusivity: FairPrice’s CNY campaign embraces the values of Year of the Dragon
Posted on January 30, 2024
by MARKETECH APAC
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
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SGInnovate appoints MINISTRY as media performance agency
SGInnovate appoints MINISTRY as media performance agency
Posted on January 30, 2024
by Teddy Cambosa
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate's mission of nurturing Deep Tech startups and talent. 
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CNN Philippines to discontinue operations on January 31
CNN Philippines to discontinue operations on January 31
Posted on January 29, 2024
by Teddy Cambosa
In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.
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