Category: Southeast Asia
Startup Base Genesis has collaborated with creative agency MullenLowe Singapore to reimagine the cultural practice of joss paper burning with the launch of 'Eco Hell Note’.
Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’ attention while they are focused on their phones and anticipating their ride.
In her new role, she will now steer Edelman Indonesia’s next stage of strategic business growth in the rapidly growing, vibrant socio-economic climate of Indonesia.
The first insurance product, ‘Bill Secure,’ is available in Singapore and will be rolled out in Malaysia later this month. Targeted at consumers using buy now, pay later services, ‘Bill Secure’ covers up to five times the transaction amount of the purchase price in the event of permanent disability or...
Through this feature, merchants can strategically reserve high-visibility spaces for their stores, exclusively within Grab-hosted campaigns, increasing exposure and driving sales with a single, impactful campaign.
The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.
These appointments underscore BBDO Bangkok’s commitment to fostering a culture of creativity and innovation, complementing the visionary leadership of Thasorn (Pete) Boonyanate, BBDO Bangkok’s chief creative officer.
The pop-up store serves as a portal into the vibrant and effortlessly playful universe of PUMA Palermo. Stepping into the space, guests will be transported onto a journey that evokes the essence of Palermo while paying homage to the coastal capital of Sicily in which the Palermo was proudly named af...
The management group, products, name, brand, and activities of Singlife will not be impacted by the ownership change. It will enable Singlife to pursue its long-term growth goals by giving it the funding required to support its regional expansion and transform into an all-encompassing financial services...
Alex Crouch, Strategic Enterprise Lead, Hong Kong & The Philippines at Braze, will deliver a keynote presentation on the potential and significance of artificial intelligence in providing meaningful customer interactions in today’s dynamic era of engagement.
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