Category: Southeast Asia
With NAIA set to be operated under the management of San Miguel Corporation, the question is: apart from the promises made by the multinational conglomerate, what does NAIA need to do to improve its brand image at a global level? And how were the social sentiments for these fiascos a lesson for them...
In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia...
With healthcare communications expertise over 25 years, Willoughby has worked within major pharmaceutical companies, communications and medical education businesses in Singapore, the UK and Australia.
Sporting goods retailer Decathlon Singapore has collaborated with multi-category classifieds and recommerce marketplace Carousell to strengthen its eco-conscious initiatives with the launch of ‘Decathlon Carousell Store’.
CCCS orders water filtration brand Purexygen to remove misleading claims, review marketing practices
In a statement by the CCCS, the competition watchdog had mentioned that it had issued warnings to Purexygen and its directors regarding the unfair practices. CCCS will take action if Purexygen or their directors breach the undertakings or engage in any other unfair practices.
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain, complementing an on-the-ground activation in the Em District, hosted by L’Oreal.
The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.
The Munchy’s Cream-O Happiness Box campaign, as part of the Munchy’s Cream-O Choco Happiness ONz Movement, aims to connect with individuals at Ramadan bazaars around the Klang Valley to plant seeds of happiness to all Malaysians.
As part of this feature rollout, Grab has tapped creative agency GIGIL to launch a new ad, centred around the dilemma of office mates struggling to do a group order together–with colleagues only relying on one person to take the bulk order–all while making their own requests.
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