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Category: Southeast Asia

MARKETECH-PHOTOS-_1_ (1)
Durex Singapore’s April Fools prank invites couples to come together in 6/9 night run
Posted on April 3, 2024
by Aliza Carmona
Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carousell and LuxLexicon
Carousell acquires SG-based luxury bag reseller LuxLexicon to strengthen online retail of luxury goods
Posted on April 3, 2024
by MARKETECH APAC
The Carousell Group has purchased LuxLexicon's company and assets in order to add LuxLexicon's brand, large inventory of premium luxury bags for consignment and resale, and knowledge of offline retail to its portfolio. With this acquisition, LuxLexicon will be able to take advantage of Carousell Group's...
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Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Posted on April 2, 2024
by Brandon Yulolo
When it comes to leadership, Arshad values transparency and open communication regardless of levels or ranks, championing psychological safety by showing appreciation for feedback and ensuring diverse opinions to be said and heard, regardless of how good or bad it may be perceived and who it’s from.
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Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Julie’s new Hari Raya film a tale of how AI biases can be changed through positive narratives
Posted on April 2, 2024
by Teddy Cambosa
Despite their multiple efforts to manually edit the prompt and content, the AI-generated ads consistently emphasised these stereotypical Hari Raya scenes of women cooking in the kitchen and men engaging in lighter tasks in the living room amongst many other stereotypes, reinforcing outdated gender n...
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Carro
Carro's festive film, 'Identity of Siti?' redefines journeys back to your hometown this Hari Raya
Posted on April 2, 2024
by MARKETECH APAC
Titled 'Identity of Siti?"The movie tells the story of a family travelling through a "balik kampung" and becoming stuck in traffic. But when Grandma recommends they go on an unplanned chase after an orange automobile, they feel better. 
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MARKETECH-PHOTOS
Durex Malaysia heats things up with energy drink for ‘thirsty’ adults on April Fools Day
Posted on April 2, 2024
by Aliza Carmona
Durex Malaysia has once again joined in on the fun with the launch of its first-ever Durex Energy Drink on social media as part of its witty annual April Fools antics.
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IKEA’s latest ‘INVSBÅL’ collection pay homage to invisible and makeshift home solutions
IKEA’s latest ‘INVSBÅL’ collection pays homage to invisible and makeshift home solutions
Posted on April 2, 2024
by Teddy Cambosa
Launched in time for April Fool’s Day and cheekily named the INVSBÅL collection (a play on “invisible”), the range features a see-through laundry basket, a transparent picture frame, as well as colourless storage boxes and clear shoe racks. 
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TM and VML
TM launches heartfelt campaign to decode elders' wisdom this Chinese New Year
Posted on April 1, 2024
by MARKETECH APAC
Local telco provider TM and creative firm VML have jointly launched a touching campaign in 2024 to clarify the real meaning behind elderly relatives' ostensibly foolish remarks made during Chinese New Year. 
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Agency Leadership Decoded: Content Collision’s Enricko Luckman on creating a connected and transparent workplace
Agency Leadership Decoded: Content Collision’s Enricko Lukman on creating a connected and transparent workplace
Posted on April 1, 2024
by Brandon Yulolo
Indonesian PR agency Content Collision’s goal is to elevate brand reputations to the next level, and for co-founder Enricko Luckman, this goal is only made possible with a workplace that values transparency, being results-driven, and radical candour.
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