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Category: APAC

Expert Up Close: The women leaders of Society Pass
Expert Up Close: The women leaders of Society Pass
Posted on March 30, 2022
by Christian Calma
In this episode, we feature the women leaders of Society pass as they deep-dive about loyalty marketing as well as the recent announcement of Society Pass entering the Philippine market - and the qualities that they are looking for in those who want to become part of SoPa.
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Closeup’s latest campaign lets couples mint an NFT certificate of marriage 
Closeup’s latest campaign lets couples mint an NFT certificate of marriage
Posted on March 30, 2022
by MARKETECH APAC
As commitment to its value of 'diversity', the initiative is for couples that continue to be denied the institution of marriage.
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APAC slated to incur a loss of US$56b to ad fraud amidst return of travel: report
APAC seen to incur a loss of US$56b to ad fraud amidst return of travel: report
Posted on March 29, 2022
by Teddy Cambosa
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
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Expert Up Close: Charlotte Ward, founder at Agnes Media
Expert Up Close: Charlotte Ward, founder of Agnes Media
Posted on March 28, 2022
by Christian Calma
This episode unravels the journey of Charlotte when she started off as a digital planning manager in Dubai, to exploring the marketing industry as a freelancer, and now hustling her way as the owner and director of Agnes Media, a measurement-first agency.
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Blockchain Harmony.One invests in sports gaming metaverse LootMogul
Blockchain Harmony.One invests in sports gaming metaverse LootMogul
Posted on March 28, 2022
by Christian Calma
The partnership between Harmony.One and LootMogul will enable LootMogul to build a scalable product for the entire sports & crypto community.
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Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC
Posted on March 28, 2022
by Christian Calma
In the conversation, Raushida highlighted her leadership philosophy and the necessity of technology adoption, as well as her thoughts on the importance of creative automation for brands.
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Cartoon Network’s ‘Cartoonito’ launches across SEA, JP and KR
Cartoon Network’s ‘Cartoonito’ launches across SEA, JP and KR
Posted on March 28, 2022
by Teddy Cambosa
‘Cartoonito’ by Cartoon Network offers a modern approach to preschool programming, built to support each child’s unique potential.
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Empowered Women 2022 Series: Azadeh Williams, founder and managing partner at AZK Media
Empowered Women 2022 series: Azadeh Williams, founder and managing partner at AZK Media
Posted on March 28, 2022
by Christian Calma
In the conversation, Azadeh shared her leadership philosophy as well as her advice for women marketers struggling in finding a balance between personal and professional life.
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ONE-Esports-and-Electronic-Arts
ONE Esports named as Electronic Arts’ official tournament organiser, lead agency for EACC 2022
Posted on March 28, 2022
by Jean Cabico
This partnership will see ONE Esports and Electronic Arts producing exciting content and comprehensive coverage of the tournaments for fans.
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Outbrain-and-Microsoft
Outbrain expands partnership with Microsoft
Posted on March 28, 2022
by Jean Cabico
The expanded partnership with Microsoft entails a multi-year Azure engagement to further enable the innovation of Outbrain’s media platform.
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