Category: APAC
In his new role, Lou Wee will continue building VICE Media Group’s reputation as leaders of branded content in Asia and drive commercial partnerships.
Green Park Content's latest partnership with Indofood's Maxicorn and Globe will further strengthen its market hold.
Market research company Ipsos has launched its new online market research platform Ipsos.Digital in several key markets across the Asia Pacific.
‘Social Ads and Consumer Perception study – Singapore Edition’ aims to provide readers with the current behaviour and perception of Singaporean consumers towards social media and more specifically, in-feed ads.
Accenture has launched the Metaverse Continuum business group which aims to build existing capabilities in this space.
Financial institution HSBC has announced its partnership with The Sandbox as it acquires a plot of LAND, a virtual real estate in The Sandbox metaverse
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
VMLY&R has appointed Yi Chung Tay, Hari Ramanathan, and Tripti Lochan to key leadership positions within its Asia Pacific division.
The enhanced Universal App Campaigns (UAC) mode allows advertisers to upload three ad creatives to enable the system to automatically generate more than 400 variations.
Global media network m/SIX has announced a significant refresh to its brand identity with a change of name to mSix&Partners.
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