Tag: Discovery Channel

Shenzhen, China – Electronics manufacturer OPPO celebrates cultural diversity in its new ‘Culture in a Shot’ global project in collaboration with Discovery Channel. Its launch coincides with the commemoration of Oppo’s 20th anniversary. 

‘Culture in a Shot’ not only showcases tradition in various countries. It also aims to preserve culture through Oppo’s imaging technology, supporting individuals who contribute to the continuity of their tradition.

The theme ‘Portraits of Legacy’ explores rich and vibrant marks of local culture around the world while placing the individuals behind them in the limelight. 

To launch the initiative, photographer Jerome Teo met ethnic minority groups in Thailand to capture their weaving and music traditions. Teo then went to Indonesia to take photographs of artisans in their practice of batik, a painting of intricate patterns. In Spain, flamenco dancers were in the spotlight.

In addition, OPPO also launched the ‘#OPPOMalaysiaThroughTheLens’ initiative in Malaysia, inviting people to showcase their culture through their smartphones.

“As a tech company, OPPO is also exploring innovative ways to revive culture through technology. Using the latest GenAI technology, the OPPO AI Studio launched in the Reno12 series allows users to generate a studio-quality portrait of themselves as a flamenco dancer—an intuitive way to immerse in flamenco culture no matter where you are,” the brand in a press statement.

OPPO and Discovery Channel are set to elevate the ‘Culture in a Shot’ initiative in the next months by using imaging technology to take people on virtual tours in India, Mexico, and more.

Singapore – Discovery Channel has recently teamed up with Genshin Impact, a popular action role-playing game from miHoYo, for a documentary as well as a series of online and offline events dedicated to raising awareness for a variety of fragile natural habitats and inspire awe for the beauty of nature.

The campaign is titled ‘Teyvat Nature Discovery Tour’ and is aptly named after the game’s world and continent. First off in the collaboration is a short documentary produced by Discovery Channel. For both brands, this collaboration is driven by their shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of planet Earth.

The eight-minute documentary “Voices of Nature” takes a playful approach to various natural landscapes in a simultaneous live session, informing the audience about their respective roles in nature and why they are important to humans, before being shown in the editing room chatting with the film director. Presenting the beauty and profound value of nature, the film ends with informative data about pollution and damage to nature.

The documentary campaign features a lineup of famous actors, explorers, and environmental activists who give a human voice to each of the unique landscapes. They include A-list actor Kit Harrington, environmental activist Lily Cole, elite survivalist Max Djenohan, television presenter Kate Humble, and outdoor explorer Ed Stafford.

Starting March 16, the “Discover Traces, Explore Nature” web event for the collaboration will also offer Primogems–the game’s premium currency–as well as the exclusive Serenitea Pot Furnishing “Let the Desert Bloom” for those who manage to complete online challenges with Kaveh, the spokesperson of the tour. Earlier this week, Genshin Impact also announced five in-game characters (Beidou, Kokomi, Albedo, Tighnari, and Candace), each of whom will represent and discover one of the five habitats in Teyvat side-by-side with fans and gamers.

In addition, the “Teyvat Nature Discovery Tour” Offline Benefit Sale will take place in France, Germany, Italy, Korea, and the UK for a limited time. A wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis, and revenue from offline merchandise sales will be donated to the rainforest conservation organisation Cool Earth.

Taipei, Taiwan – Mass media company Discovery and video on demand (VOD) platform TaiwanPlus have announced an online contest for filmmakers in making stories that are related to the beauty and tourism in Taiwan. The competition kicks off on 25 April, and three filmmakers will be chosen to receive a grant of US$35k each that can go into the production of their short films.

The chosen filmmakers will have the opportunity to work with one of Discovery channel’s producers and have their films shown on-air across Discovery platforms in Asia and on TaiwanPlus. The winners will be announced on 23 May on Discovery Channel’s website and Discovery Taiwan’s Facebook page.

“The contest is in line with TaiwanPlus’ mission to deliver independent news on global and local events, bringing stories from Taiwan that will resonate across the world. TaiwanPlus also celebrates the culture, lifestyle, and best of Taiwan’s food, travel, music, and entertainment as a global community,” Discovery said in a press statement.

Interested filmmakers are invited to submit their story ideas in the form of a 600-1,000-word proposal along with a portfolio of videos here. The contest is open for submissions from 25 April to 15 May, 2022.