Manila, Philippines – NutriAsia has released a new Mother’s Day video campaign highlighting the role of mothers and maternal figures in Filipino households through food and shared family traditions.
The campaign, titled “A Mother’s Love”, focuses on the emotional connection associated with home-cooked meals and the passing down of family recipes across generations. According to the company, the initiative aims to recognise not only biological mothers but also adoptive mothers and other maternal figures.
In a statement, James Lim, Corporate Marketing and Communications Head at NutriAsia, said, “For generations, NutriAsia has been a staple in Filipino kitchens, witnessing how a simple meal can become a powerful expression of care. This Mother’s Day, we want to celebrate those who nurture us. Whether it’s a Tita (Aunt) who becomes a ‘Tita-Mommy’ or a mother whose legacy is a cherished family recipe, these are the flavors that keep their presence alive in our hearts.”
The campaign was developed in collaboration with NAI. Paolo Roa, Content and Creatives Head at the agency, commented on the storytelling approach, “We want to tell brave brand stories rooted in real human truths that connect deeply and last.”
The video also highlights how cooking and food preparation can serve as expressions of care and continuity within families, particularly through dishes associated with family traditions.
As part of the campaign, NutriAsia encouraged families to recreate meals linked to their own “Masarap Masaya” (Delicious, Joyful) moments during Mother’s Day celebrations.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)