Philippines – Locally, a Filipino blended juice drink brand under NutriAsia, has partnered with tennis sensation Alexandra “Alex” Eala for an upcoming campaign aimed at empowering and inspiring the next generation of Filipino youth.
At 20, Eala has emerged as a global tennis figure and a source of national pride. Her recent achievements—including a semifinal finish at the 2025 Miami Open, a finals appearance at the Eastbourne Open, and becoming the first Filipino to break into the WTA Top 100, ranking No. 56 as of June 2025—have positioned her as a standout role model for young Filipinos aspiring to succeed through discipline and perseverance.
The collaboration signals the rollout of an upcoming marketing campaign set to launch on Locally’s social media channels in the coming weeks. Through this initiative, the brand seeks to highlight Eala’s story as a platform to encourage resilience, optimism, and forward-thinking among Filipino youth.
According to Locally, Eala reflects the qualities it aims to promote: passion, drive, global competitiveness, and strong cultural roots. The partnership underscores a shared commitment to celebrating Filipino identity and potential on the world stage.
Speaking on the partnership, Eala shared, “I feel incredibly honoured to be partnering with Locally, a brand that proudly represents Filipino roots and values. Through this collaboration, I have the opportunity to extend my passion beyond the court and connect with the Filipino youth. I hope our partnership inspires them to stay focused, persevere through challenges, and keep chasing their dreams with resilience and heart.”
Launched in 2015 by NutriAsia, Locally Blended Juice Drink features flavours derived from native fruits such as tamarind, calamansi, and dalandan, sourced from local farms across the country. Beyond showcasing homegrown produce, the brand has positioned itself as a reflection of a generation that is energetic, values-driven, and proudly Filipino.
“We at NutriAsia are proud to embark on this meaningful partnership. We sincerely thank Alex for aligning with our vision and for bringing her inspiring story to Locally, a brand that champions Filipino excellence and celebrates the strength and potential of our youth,” said Nutriasia president and COO Angie Flaminiano.
