Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Netflix, TAT turn Lumphini Park into the ‘Grand Line’ for ONE PIECE fans

by Melissa Reyes

-

March 11, 2026

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running from 8 to 15 March, the event brings themed attractions inspired by the popular series to one of Bangkok’s most iconic public parks.

The activation was officially opened on 7 March by TAT governor Thapanee Kiatphaibool and Bangkok governor Chadchart Sittipunt.

The event features themed attractions inspired by the series, including a pedal boat activity on the lake, fan discovery spots, picnic areas, and a wide-angle photo opportunity with Luffy, one of the show’s central characters.

“GRAND LINE IN THAILAND reflects TAT’s strategy to drive tourism through event marketing and pop culture, while strengthening Bangkok’s image as a global event city and expanding its appeal among younger travellers and fans worldwide,” said Kiatphaibool.

“Through collaboration with Netflix, TAT is confident the event will strengthen international awareness, encourage travel to Bangkok, and increase visitor spending, while reinforcing Thailand’s position as a destination ready to welcome world-class content and experiences.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Thapanee Kiatphaibool Bangkok Metropolitan Administration Chadchart Sittipunt One Piece Marketing Thailand Netflix activation The Tourism Authority of Thailand (TAT)
Share this article

Related Articles

View All
0310 Hat Yai TAT
Marketing Southeast Asia
TAT stages food trail and stamp passport activation to promote tourism in Hat Yai
March 10, 2026
By Melissa Reyes
0304 TAT Mastercard
Platforms Southeast Asia
TAT partners with Mastercard on AI-powered upgrade of ‘Amazing Thailand’ app
March 4, 2026
By Melissa Reyes
0302 Tomorrowland TH
Marketing Southeast Asia
TAT announces Tomorrowland Thailand to support event-led tourism strategy
March 2, 2026
By Melissa Reyes
0218 TAT drive tourism
Marketing Southeast Asia
TAT launches ‘drive tourism’ campaign, spotlighting local delicacies from eastern Thailand
February 18, 2026
By Melissa Reyes
TH TAT Healing Luxury
Marketing Southeast Asia
TAT rolls out influencer-led campaign to lead Thailand’s positioning as a ‘recovery destination’
January 23, 2026
By Melissa Reyes
Amazing Thailand tourism campaign with LISA
Marketing Southeast Asia
TAT drops first teaser for tourism campaign with BLACKPINK’s LISA
January 13, 2026
By Melissa Reyes
No posts found

Featured Articles

View All
Zurich Malaysia’s new Raya campaign highlights enduring family values
Marketing Featured APAC
Defining the next era of commerce: MARKETECH APAC introduces ‘Retail & E-Commerce Excellence Awards Asia Pacific’
March 10, 2026
By Teddy Cambosa
Inside the shift from manual to smart content supply chains: how you can transform your content creation strategy
Marketing Featured Southeast Asia
Inside the shift from manual to smart content supply chains: How you can transform your content creation strategy
February 20, 2026
By Teddy Cambosa
Meltwater 2026_Beauty Feature Image
Marketing Featured Global
Inside the ‘beauty trend book’: Discover how emotion-led beauty bridges consumer connection
January 27, 2026
By Lyene Marie Darang
Events_Feature Image (1920 x 1080) (6)
Marketing Featured Global
Financial services marketing: How leading banks and insurers stay ahead on social media compliance
January 26, 2026
By Sharona Nicole Semilla
Awards 2026_Jury Article_Light
Marketing Featured APAC
Jury lineup for ‘Content Marketing Awards Asia-Pacific’ announced, representing content marketing trailblazers in APAC
January 12, 2026
By Sharona Nicole Semilla
WNPH 2026 Featured Image Final
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Philippines 2026’ fourth edition reveals first speaker lineup and expanded two-day conference programme
December 19, 2025
By Aliza Carmona
No posts found

Most Recent Articles

AAA finalists article FI
MARKETECH APAC announces finalists for inaugural Advertising Awards Asia Pacific 2026
June 11, 2026
Aliza Carmona
No posts found
Etiqa takes readiness campaign to public spaces with interactive activation
June 11, 2026
Sharona Nicole Semilla
Australian retailers accelerate AI investment despite customer data gaps, report finds
June 11, 2026
Sharona Nicole Semilla
Fuze Tea’s new campaign spotlights Gen Z’s pursuit of balance and self-expression
June 11, 2026
Julian Bartolome
Singlife teams up with Mediacorp to bring FIFA World Cup 2026 action to Singapore viewers
June 11, 2026
Sharona Nicole Semilla
Omnicom Media launches dedicated Client Success discipline across APAC
June 11, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin