Tag: Netcore Cloud

Indonesia – Netcore Cloud is set to expand its operations in Indonesia, marking a decade in the market by reinforcing its local presence with a new data centre and an expanded in-country team.

The move underscores Netcore’s ongoing investment in the market, aligning with its broader APAC growth strategy. The company aims to support faster deployments, ensure regulatory compliance, and deliver personalised customer engagement at scale.

Netcore’s Indonesia operations, which began in 2015, serve a growing roster of local clients, including INDODAX, Bobobox, Smartfren, Erajaya, Home Credit, Fasset, Domino’s Indonesia, and Danone Indonesia. These partnerships reflect Netcore’s role in enhancing customer engagement and operational efficiency through its suite of solutions—including Email API, Personalisation Engine, Product Discovery, and Web-based Personalisation—powered by Google Cloud.

“Netcore Cloud’s partnership with Google Cloud will help brands deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth,” said Abithab Bhaskar, CEO of international business at Netcore Cloud. 

“Google Cloud’s expertise in data analytics and generative AI, combined with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, enables us to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience,” he added. 

To deepen market engagement, Netcore also established a team of growth consultants and domain experts in Jakarta. The team is focused on understanding local business challenges and tailoring solutions for both digital-first enterprises and traditional businesses undergoing digital transformation.

Two key product offerings are central to this push: the Unbxd platform and Co-Marketer.

Unbxd enhances e-commerce performance by personalising the shopper journey with AI-powered search, real-time recommendations, merchandising tools, and product information management.

Co-Marketer, meanwhile, is an AI assistant designed to help Indonesian marketers generate content for push notifications using natural language prompts—streamlining campaign workflows and improving engagement.

Earlier this year, in May 2024, Netcore launched a local data centre to address the needs of businesses operating in Indonesia. The facility is intended to reduce latency and offer localised data management capabilities for both startups and multinational companies.

Triton Dsouza, senior vice president for Southeast Asia, shared, “Indonesia represents a high-growth market where brands need cutting-edge, scalable, and AI-driven MarTech solutions to stay ahead. Our enhanced presence in Jakarta allows us to provide businesses with greater local support, unlocking new opportunities for personalised engagement and business growth.”

Mumbai, India – Netcore Cloud has announced the appointment of Nishant Arora as senior vice president of marketing. He brings close to two decades of industry experience, fueling hyper growth SaaS companies to multi-billion dollar companies. 

In his role, Nishant will play a pivotal role in Netcore Cloud’s next phase of growth, leading the company’s marketing strategy worldwide. Moreover, he will focus on enhancing Netcore Cloud’s marketing efforts, driving demand generation, and creating compelling narratives that resonate with businesses across sectors.

Nishant joins Netcore Cloud from Sprinklr, where he served as senior director in the marketing team. His tenure at Freshworks saw him lead product marketing in IT, turning it into the fastest-growing product in the company’s portfolio. Prior to this, Nishant honed his expertise in growth marketing during his tenure at IBM, where he led marketing for Data and AI software.

Speaking on his appointment, Nishant said, “With more than 6,500 customers leveraging our AI-powered, and intuitive products, Netcore Cloud has been quietly disrupting the customer engagement market. I look forward to helping Netcore Cloud unlock profitable growth by strengthening our brand and accelerating demand with our innovative products. I am honored to join this incredible team.”

Meanwhile, Siddharth Gopalkrishnan, chief operating officer at Netcore Cloud, commented,  “Nishant’s impressive experience in launching and scaling high-growth SaaS products aligns perfectly with Netcore Cloud’s vision. His expertise in growth marketing and product positioning will be invaluable in helping us position Netcore Cloud as a leading MarTech SaaS player, competing with the best globally. We’re excited to have Nishant on board.”

Paris, France – Kicking off 2025 on a bold note, Publicis Groupe has unveiled its plans to merge two of its iconic networks, Leo Burnett and Publicis Worldwide, to launch a new creative powerhouse, aptly named ‘Leo’.

Rooted in Publicis Groupe’s ‘Power of One’ philosophy, Leo is crafted to deliver modern solutions by bringing together Leo Burnett, known for its ‘humankind’ approach, and Publicis Worldwide, a network synonymous with transformation, innovation, and leading change.

Leo, an expanded and redesigned version of the Leo Burnett logo, combines the strength of one of advertising’s most iconic names with the roar of a lion, creating a powerful global creative force of more than 15,000 talents from Leo Burnett and Publicis Worldwide. Together, they boast 8 agencies of the year across 90 countries and over 400 major creative awards.

Carla Serrano, global CSO at Publicis Groupe, shared, “Through Leo we are doubling down on our strategy of strong creative brands, connected to the industry’s only data, media, and tech ecosystem. With Publicis as the global group brand we all rally to, we are now accelerating on the Power of One, turning two networks into one constellation.”

With this union, the Leo constellation becomes part of Publicis Groupe’s creative roster, joining renowned names like Saatchi & Saatchi, LePub, and BBH, as well as creative hubs such as Fallon, The Community, and Le Truc—the only creative collective operating at the holding-company level.

Marco Venturelli and Agathe Bousquet will lead the newly created ‘Leo’ as co-presidents, with Gareth Goodall joining as chief strategy officer. The trio will lead Leo’s global creative community and culture, driving activation at the country level through the Power of One. This approach ensures that Leo’s creative teams have direct access to Publicis Groupe’s data, technology, and media assets.

Meanwhile, Andrew Bruce, CEO of Publicis Groupe Canada, will also take on the additional role of chairman for Leo North America.

“At Publicis, we have demonstrated time and again the power of the Power of One. Leo’s global spirit will live and breathe at the local level, with outstanding creative and strategic talent turbocharged by best-in-class data and technology through our country model to create truly bespoke models for its clients,” Bousquet, Leo co-president and president of Publicis France, commented. 

Venturelli, Leo co-president and chief creative officer, added, “We’ve never had so many tools to better understand people and connect with them. Nevertheless, creativity still is, and forever will be, a messy human process. Leo will be a true global community of creative and strategic talents, connected together for a more human way of creating at scale.”

Arthur Sadoun, CEO of Publicis Groupe, also shared, “I have had the privilege of leading both Publicis Worldwide and Leo Burnett. Since then, other iconic names have disappeared, but I have never believed that creative efficiency should mean fewer brands and fewer operations.” 

He continued, “It is about big ideas from creative minds that are nurtured by strong agency culture to have an impact on our clients’ businesses. In today’s world it is also about more collaboration and more access to capabilities. That’s exactly what Leo stands for. By unifying the spirit and talent of these global creative communities, Leo will be bigger, stronger, and on more doors than ever.” 

Singapore – Netcore Cloud, Eyden Indonesia, and Danone have won the Grand Prix for MarTech, Agency, and Brand of the Year respectively during the Marketing Technology Awards (MTA) 2024.

Celebrating the brilliance of the marketing community, the Marketing Technology Awards gathered top talents in the industry at the Aloft Singapore Novena Hotel on November 28. 

Among the companies seeking to take home plums, Netcore Cloud led the scoreboard as MarTech of the Year, bagging a total of 12 awards. Meanwhile, Quantcast, Rewardz, and SleekFlow emerged as runner ups.

Along with landing the top prize for martech companies, Netcore Cloud received the gold awards for the Best Email Marketing Software, Best Mobile Marketing Platform, Best Use of Customer Engagement, Best Use of Marketing Automation Platform, and Best Use of Email Marketing Software categories.

Among agencies, Eyden Indonesia emerged on top, followed by runner ups Assembly, Leverate Group, and Mindshare Indonesia. Eyden Indonesia also bagged three other awards, including the gold prize for Best Use of Search Engine Optimisation Software.

Meanwhile, Danone has been recognised as Brand of the Year, with the company’s Planius Simanullang being recognised as the Chief Marketing Officer of the Year gold awardee. FedEx, Globe Telecom Inc., and Union Bank of the Philippines were recognised as runner ups for the Brand of the Year award.

The most contested martech category, the Best AdTech Platform, has been won by Yahoo, bagging gold.

Among team categories, Union Bank of the Philippines emerged as the gold recipient of the Marketing Team of the Year Award.

The full list of winners can be found here.

Assembling a distinguished panel, the MTA 2024 jury comprises company executives to ensure high standards. Jason Huan, chief marketing officer at Endowus, is the head of jury for martech categories. For brand collaboration categories, Neha Bhasin, ZALORA Group’s regional director of marketing and communication leads the panel of judges. Meanwhile, Standard Chartered Bank’s Jyane Quek, global head, marketing strategy for consumers, private and business banking, is the head of jury for industry leaders and teams. See the full jury here.

Almost 150 people attended the MTA , with 49 unique organisations coming from markets such as the Philippines, Singapore, Malaysia, Indonesia, Australia, India, China, and Hong Kong.

“This Grand Prix proves one thing, data-driven creativity is unstoppable” said David Reinhart, director of Eyden Indonesia. 

“At Eyden, we don’t just target audiences, we decode their needs, desires, and pain points to craft campaigns that hit where it matters. Winning Agency of the Year isn’t just a title, it’s a reminder that innovation, insight, great planning, a touch of bold thinking, and creative execution can transform brands and drive real results.”

Adding his thoughts, David said, “As a regional player in the APAC digital creative landscape, Eyden continues to raise the bar, shaping not just local, but regional benchmarks for what impactful campaigns should be. Shoutout to the team! Eyden is a playground for forward-thinkers, and creativity is in our DNA.”

“This Grand Prix win for Brand of the Year is a testament to the power of bold strategies and meaningful connections. It reflects our deep understanding of consumer needs and pain points, and our ability to deliver the right engagement and content to the right consumer in near real-time by leveraging the power of technology.” said Planius Simanullang, director of digital transformation at Danone.

“At Danone, we’ve embraced innovation and consumer-centric approaches to create campaigns that don’t just resonate, but they do inspire. Collaborating with Eyden Indonesia has elevated our presence, proving that data-driven creativity combined with purpose can deliver outstanding results. This win belongs to every Danone team member who believes in pushing boundaries and transforming ideas into impact,” Simanullang added.

Sonal Patel, vice president of APAC at Quantcast and receiver of the gold Tech Solution Leader of the Year award, said in her speech, “Ad tech is a space that is constantly evolving, and staying ahead requires innovation, collaboration and a deep commitment to making the right technologies accessible, impactful, and inclusive. I’m proud of the work we’ve done to navigate change, helping clients adapt to said changes, and empowering brands to create real results that genuinely move the needle.”

Joven Barceñas, founder and chief executive officer of MARKETECH APAC, commented during his closing remarks, “It’s truly a joy to witness your excitement, cheers, and pride in all that you’ve achieved. We are honored that the Marketing Technology Awards has served as the platform for you to showcase your brilliance in adapting to and innovating with marketing technologies.”

“We’re excited to announce new categories for next year’s awards, inspired by some of your unique tech capabilities! These will include Loyalty Tech, Ecommerce Tech, Contextual Advertising Tech, Digital Out-of-Home (dOOH) Tech, and Generative AI. We can’t wait to see how these innovations shape the future of marketing!” Barceñas added.

Brands, agencies, and martech companies who want to join the MTA next year may reach out to [email protected].

India – Netcore Cloud has announced the expansion of its partnership with Google Cloud to elevate its product discovery, AI-powered search, merchandising and customer engagement marketing platforms. Engineered using Google Cloud’s generative AI technologies, Netcore’s offerings will help brands deliver more impactful hyper-personalised experiences that boost customer retention and revenue growth. 

By combining Google Cloud’s expertise in data analytics and generative AI with Netcore’s deep experience across sectors like ecommerce, banking, finance, securities, insurance, and travel, Netcore wants to create solutions that ensure every brand touchpoint delivers maximum value and enhances the overall customer experience.

Moreover, brands will benefit from Google Cloud’s AI technologies alongside Netcore’s product discovery and marketing solutions, robust data sets, and AI-powered tools that deliver superior customer engagement and, ultimately, drive revenue growth.

The collaboration aligns with Netcore Cloud’s strategic goal of doubling its ARR by 2027 and expanding its footprint across North America, Europe, and Southeast Asia.

The partnership enhances Netcore’s ability to provide deeper insights into consumer behavior by integrating tools like Google Analytics, BigQuery, and Ads Data Hub. These connections allow for enriched customer intent data analysis and sentiment evaluation of product catalogs, empowering brands to better understand and address consumer needs.

Google Cloud’s enterprise search tools will also optimize search relevance and product recommendations on Netcore’s platform, enabling precision handling of complex queries. Additionally, AI-driven conversational agents will streamline customer journeys, guiding users to desired products efficiently and improving conversion rates.

Kalpit Jain, Group CEO at Netcore Cloud said, “With our sights set on doubling our ARR, this partnership forms a critical part of our growth strategy. By creating such powerful synergies we are confident about unlocking new growth opportunities collectively thereby redefining customer engagement and delivering exceptional value to our clients worldwide. Together with Google Cloud, we are building the future of customer engagement, one where every interaction creates value, fosters loyalty, and drives sustainable growth for brands.”

Meanwhile, Siddharth Gopalkrishnan, chief operating officer at Netcore Cloud, commented, “Our partnership with Google Cloud has evolved tremendously over the years, and with this new chapter, we are doubling down on our commitment to unlock unprecedented value for our customers. We are excited to leverage this strengthened collaboration to rapidly scale our presence across SEA, the Middle East, and the US, driving growth at an accelerated pace.”

The partnership also enhances Netcore Cloud’s Co-Marketer platform, delivering powerful scenario planning tools to forecast key metrics such as purchase frequency, average order value (AOV), and replenishment cycles. Additionally, the platform provides insights into the relationship between online and offline behaviour, empowering brands to build seamless omnichannel strategies that enhance engagement across every marketing touchpoint. 

Bikram Singh Bedi, vice president and country MD at Google Cloud India, stated, “Netcore Cloud and Google Cloud have been collaborating over the past few years, exploring various avenues for customer and product data enrichment to drive personalised experiences. The expanded partnership deepens this collaboration, with Netcore integrating Google Cloud’s generative AI technology, powered by state of the art infrastructure, into its  product discovery and customer engagement solutions.”

India – Global martech company Netcore Cloud has recently announced the appointment of Siddharth Gopalkrishnan as its new chief operating officer. In his new role, Siddharth will focus on building next-generation propositions around customer engagement, retention, and personalisation while refining the company’s go-to-market strategies.

He will also work to enhance operational efficiency and foster strategic partnerships to further expand Netcore Cloud’s presence in global markets.

His recent appointment underscores Netcore Cloud’s ambition to double its revenue in the next three years and expand its global footprint.

An IIM Bangalore alumnus, Siddharth brings over 16 years of experience from McKinsey & Co., where he led transformative digital initiatives across multiple sectors including e-commerce, automotive, financial services, healthcare, and consumer goods.

His deep understanding of both B2B and B2C business models, combined with his hands-on experience in creating and scaling digital-first businesses, uniquely positions him to lead Netcore Cloud’s next phase of innovation toward achieving US$200m ARR, while continuing its “Proficorn” track-record.

Speaking on his appointment, Siddharth said, “With Netcore Cloud’s exceptional product suite and AI-powered innovations, we have a unique opportunity to not just lead the martech space but redefine it. Having seen this space from a user’s perspective for many years, I see immense untapped potential for brands to leverage platforms like Netcore. I look forward to working closely with the very talented leadership team at Netcore, to build on the current platform and push the boundaries of what’s possible in the realm of customer experience.”

Meanwhile, Rajesh Jain, founder at Netcore Cloud, commented, “With our sights set on scaling to $200M ARR, Siddharth’s leadership will be instrumental in refining our global strategy and enhancing our brand’s value proposition. His dual expertise in consulting and business building is exactly what we need to navigate the next chapter of growth.”

Lastly, Kalpit Jain, group CEO at Netcore Cloud, also echoed his excitement about Siddharth’s appointment, stating, “Apart from being a dynamic leader, Siddharth’s deep understanding of what it takes to build profitable D2C brands, and leading tech-enabled transformations across sectors where Netcore already has a strong presence, will be invaluable to our journey going forward, as we look to expand our global footprint and deliver exceptional value to our clients and partners.”