Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Southeast Asia
No posts found

Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign

by Teddy Cambosa

-

March 26, 2025

Nando’s leverages playful pick-up lines to spice up Ramadan in new campaign

Kuala Lumpur, Malaysia – Nando’s Malaysia and Singapore, in partnership with Mediabrands Content Studio (MBCS), have launched a social-led campaign for the month of Ramadan.

Titled ‘Nando’s Pick-Up Line’, the campaign leverages the cultural phenomenon of playful pick-up lines prevalent in Malaysia and Singapore during the holy month, transforming the double meaning of ‘pick-up line’ – being both a flirtatious remark and the convenience of pre-ordering – into a fun and engaging marketing strategy.

The campaign features weekly videos showcasing light-hearted “pick-up line battles”, with cheeky depictions of typical flirtatious exchanges that unexpectedly culminate with Nando’s Pick-Up service emerging as the ultimate winner, highlighting its convenience and efficiency. 

In addition, a contest in the search for the hottest and juiciest Raya pick-up lines will run between 20 – 27 March in Malaysia and Singapore, and winners will stand a chance to win a Nando’s Family Platter for 4.

Shariar Ab Ghafar, creative director of MBCS said, “Ramadan presents significant opportunities for brands to truly understand the real cultural nuances behind the scenes. In Singapore and Malaysia for example, playful pick-up lines have become a cultural staple during Ramadan, filling social feeds as a fun way to pass the time before iftar. 

The team thought, what if we took the double meaning of a ‘pick-up line’ and turned it into a campaign? At once a smooth-talking flirt and the convenience of ordering ahead. After all, some pick-up lines work, and some don’t. But one line works every time – a Nando’s Pick-Up. Nando’s has always been in this space of playfulness and the team has enjoyed having some fun with this campaign. After all, who doesn’t love a good pick up?”

Related Tags Malaysia Marketing Campaign Singaporean marketers Nando's MBCS
Share this article

Related Articles

View All
mcdo indonesia  leo ramadan 2025
Marketing Southeast Asia
McDonald's Indonesia’s Ramadan campaign highlights family unity with heartwarming sibling story
March 20, 2025
By Aliza Carmona
ramadan adjust shopping data  25
Marketing Southeast Asia
Ramadan boosts mobile shopping in Indonesia, shopping app sessions surge 11%
March 19, 2025
By Aliza Carmona
dentsu indonesia pocari sweat horror ramadan
Marketing Southeast Asia
Pocari Sweat’s Ramadan ad redefines hydration awareness with horror-comedy twist via Dentsu Indonesia
March 11, 2025
By Aliza Carmona
ddb sg google play raamadan campaign
Marketing Southeast Asia
Google Play, DDB Singapore bring tradition and gaming together in ‘Level Up Ramadan’ campaign
March 4, 2025
By Aliza Carmona
Retail sales during Ramadan up by 16% in SEA: report
Marketing Southeast Asia
Retail sales during Ramadan up by 16% in SEA: report
February 18, 2025
By Fatima Baduria
Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
Marketing Featured Southeast Asia
Heinz ABC’s Ramadan campaign taps local moms to cook for those who can’t make home to festivities
April 19, 2023
By Teddy Cambosa
No posts found

Featured Articles

View All
WNID 2025 new FI
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Indonesia 2025’ conference unveils first roster of prominent speakers for its second edition
March 21, 2025
By Aliza Carmona
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
Marketing Featured Southeast Asia
Traversing the mobile frontier: Industry leaders to dive into mobile marketing at AppsFlyer's MAMA Manila
March 12, 2025
By Fatima Baduria
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
Marketing Featured APAC
Personalised, impactful customer experiences at scale: How industry leaders should navigate cross-platform engagement’s complexities
March 10, 2025
By Teddy Cambosa
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
Marketing Featured Southeast Asia
From omnichannel to performance marketing discussions: Here’s everything that went down at “What’s NEXT in Marketing: Singapore 2025”
February 27, 2025
By Teddy Cambosa
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
Marketing Featured APAC
‘Empowered Women Awards 2025’ unveils first roster of judges representing top brand and agency leaders across Asia-Pacific
February 26, 2025
By Teddy Cambosa
RE MY 2025 Feature image
Marketing Featured Southeast Asia
MARKETECH APAC and Uptech Media’s Retail & E-Commerce Innovation Marketing & Tech Summit: Malaysia 2025 kicks off with expert speaker lineup
February 24, 2025
By Aliza Carmona
No posts found

Most Recent Articles

UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
UltraSuperNew unveils new positioning highlighting Japanese creativity’s reach globally
June 5, 2025
Fatima Baduria
No posts found
New Apple China ads use humor to spotlight iPhone privacy features
June 5, 2025
Aliza Carmona
Agoda, Tourism Malaysia team up to boost MY’s tourism appeal via ‘Visit Malaysia 2026’
June 5, 2025
Teddy Cambosa
Paramount drops WPP Media in cost-cutting move linked to Skydance merger
June 4, 2025
Aliza Carmona
Vero boosts influencer marketing in PH with new appointment
June 4, 2025
Fatima Baduria
Australian brands struggle to harness martech and data amidst AI disruption
June 4, 2025
Teddy Cambosa
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin