Kuala Lumpur, Malaysia – Meta has appointed Lau Sook Ping as its new country director for Malaysia, effective 2 February 2026.
In her new role, Lau will lead Meta’s operations in Malaysia, oversee strategic partnerships with brands, agencies, and creators, and support the adoption of Meta’s advertising and commerce solutions among local businesses.
Lau joins Meta from L’Oréal, where she spent more than a decade in senior leadership roles, most recently serving as chief digital and marketing officer for Malaysia and Singapore. Her background includes experience in digital transformation, e-commerce, and marketing strategy across multinational organisations.
Commenting on the appointment, Sandhya Devanathan, vice president of Southeast Asia and India at Meta, said, “We are thrilled to welcome Sook Ping to Meta. Her deep expertise in digital transformation, e-commerce, and the creator economy will be invaluable as we continue to grow in Malaysia. Her understanding of brands, consumers, and the evolving digital landscape—combined with her commitment to developing talent—will be instrumental as we continue to empower Malaysian businesses, partners, and communities.”
Meanwhile, Lau commented “Malaysia presents incredible opportunities, and I’m thrilled to lead Meta’s efforts here. Together with our team, I’m committed to driving growth for businesses, fostering strong partnerships, and contributing positively to local communities.”
Prior to joining L’Oréal, Lau held leadership positions at Henkel and Procter & Gamble. She is a graduate of the London School of Economics, where she earned First Class Honours in Mathematics and Economics. Lau is also known for a data-driven leadership approach and a management philosophy she describes as “grow people to grow business.”
