Singapore – Advertising technology company Amobee has appointed Carol Tay as the new country director for Southeast Asia. In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.

She will also be responsible for accelerating the growth and success of Amobee and Unruly’s advertiser, agency and media company clients across the SEA region, including overseeing all commercial operations, client partnerships and product development and strategy. 

She joins Amobee from Yahoo, where she was most recently the senior director and head of sales in Southeast Asia. She brings over 15 years of extensive strategic, operational and leadership experience in the advertising and media industry, having worked with leading agencies and brands across SEA, including Publicis, dentsu, OMG, Qoo10 and Citigroup, during her time with Yahoo.

Speaking on her new role, Tay said, “I’m thrilled to have the opportunity to join the rapidly growing team at Amobee and Unruly,” said Tay. “As global leaders in the video space, I look forward to working with advertisers and agencies to enable them to expand their campaign strategies leveraging Amobee and Unruly’s unique product suite to deliver results across all advertising channels, including digital and CTV.”

Meanwhile, Josif Zanich, managing director for APAC at Amobee and Unruly, commented, “Carol’s extensive understanding of the omnichannel advertising space throughout SEA makes her the ideal candidate for this critical role. With OTT and connected TV (CTV) continuing to scale rapidly in Southeast Asia, she is best positioned to partner with clients to explore opportunities for growth and deliver results powered by data and brand insights.”

He added, “Along with her strong network within the wider media industry and her ability to lead from the front, I’m confident Carol will take the newly combined Amobee-Unruly business to the next phase of growth for the region.”

Singapore – Global digital media agency M&C Saatchi Performance has elevated Melissa Yik to country director for Singapore, and Roshat Adnani to managing partner for APAC.

Yik has been with M&C Saatchi Performance for eight years. During her previous role as an account director, she has been responsible for driving digital performance across brands including Amazon Shopping, Beam Suntory, and beIN SPORTS, as well as Grab, and Zalora. In her new role, Yik will continue to steer accounts while guiding the agency’s Singapore office which acts as an important regional hub.

Meanwhile, Adnani has been with the agency for five years. He enters his new role three years after having been promoted to director of growth for APAC, which saw him responsible for managing the P&L across markets like India, Indonesia, and MENA, working across clients like Tinder, Myntra, Swiggy, Alodokter, and MPL, as well as Traveloka. In his new role, along with his existing responsibility, he will be taking care of maintaining the agency’s relationship with existing and new partners and overseeing financial operations.

Both roles will report directly to Kabeer Chaudhary, managing director for APAC at M&C Saatchi Performance.

Commenting on her new role, Yik said that back then, there were only 3 of them in the Singapore office and she is so proud today to be given a chance to lead the team of over 40 talented marketers to drive results for some of the agency’s biggest regional accounts. 

“I look forward to working even harder with our team of inspiring individuals, leveraging on our extensive ability to convert data insights into impactful media strategies for all our clients,” added Yik.

Meanwhile, Adnani also commented, “The next few years will be critical for not just the agency but for the industry as a whole and I am excited about working alongside Kabeer in navigating the changes.”

Chaudhary shared that the agency would not be where it is today without the digital expertise and the ability of Yik and Adnani to always go the extra mile for their clients and their team. 

“Their guidance and business acumen have driven our success making a real impact on our client portfolio and growth. We’re honoured to be able to promote talent that has grown within the agency and together with it,” said Chaudhary.

Singapore – Google Cloud, the cloud computing services suite of tech giant Google, has announced the appointment of ex-Microsoft general manager of public sector for Asia-Pacific Sherie Ng as the new country director for Google Cloud in Malaysia and Singapore. Through her role, she will be responsible for leading revenue and go-to-market strategy and operations for Google Cloud Platform and Google Workspace.

In addition, Ng will be also working with teams across Google to help customers in all industries reimagine their business through data-powered innovation.

During her previous role at Microsoft, she spearheaded business engagements and partnerships with public sector institutions – government agencies, state-owned enterprises, healthcare and education institutions.

With 25 years worth of career in her technology leadership, Ng has also served as managing director for Southeast Asia at NICE Systems and held management roles with Invensys Operations Management, Singtel, Comverse Technologies, CSG Systems and Lucent Technologies.

Speaking regarding her appointment, Ng told MARKETECH APAC, “I’m excited to join Google Cloud ahead of the new year, and continue my passion of empowering enterprises to reimagine their businesses. I look forward to working closely with our customers and partners in Singapore and Malaysia, as we strategically navigate the next digital decade and build lasting change across companies, communities, countries.”

Ng will be reporting to Ruma Balasubramanian, managing director for Southeast Asia at Google Cloud. Balasubramanian told MARKETECH APAC that Ng’s appointment coincides with Google Cloud’s continuous growth in SEA, where they have seen companies of all sizes pursuing an unprecedented level of digitization to solve their most complex challenges.

“Sherie’s rich experience and passion for serving local communities will undoubtedly help us continue to build on our strong foundation in Singapore and Malaysia, and take our industry leadership to the next level,” she stated.

Singapore – Independent global marketing consultancy R3 has named its country director for Indonesia, veteran in the advertising industry Anne Ridwan. 

R3 is a global, regional and local marketing consultancy group. It has presence in the US, Asia, EMEA, and LATAM regions, with over 100 people in its network. Ridwan will be working closely with R3 co-founders Shufen Goh and Greg Paull to grow the consultancy’s presence in Indonesia and develop R3’s existing relationships with global brands and local clients like telco giant in Indonesia Telkomsel.

Ridwan is well-known in Indonesia’s advertising industry, serving in CEO, management, and advisory roles at Ogilvy Group, Publicis Groupe, Leo Burnett, DDB, FAB, and previously J. Walter Thompson. 

Ridwan was also a valuable contributor to the industry as co-chairwoman and head of judging coordinator in Citra Pariwara, Indonesia’s prestigious festival of creativity, for 7 years. Prior to R3, Ridwan also worked for Gojek, leading its commercial and agency partnerships, and on top of these, she also became the CEO of the genetic interpretation company InofitBio.

Ridwan shared that she isn’t a stranger to R3, having been acquainted with Goh and R3 back in her agency days. She believes that right now, with Indonesia’s market dynamics, there is room for R3 to deliver a positive impact. 

“The pandemic has expedited digitalization, and brands are demanding more real measurement and ROI,” she said. 

Ridwan continues, “Brands are reformulating their success metrics, and this is where R3 adds value. R3’s tools, benchmark studies, and expert consultants worldwide can help the journey of such transformation for brands in Indonesia. Hence, there is no better time to join R3 and be part of the engine that helps brands and agencies evolve to their new propositions.” 

Meanwhile, Goh commented, “Changes from a new economy driven by technology present many exciting opportunities and challenges for Indonesia’s marketers. A connected population and increasing mobility mean that digital transformation is top-of-mind for many brands, and ensuring best practice is built from a place of local knowledge is imperative for R3. Anne’s industry experience and reputation in Indonesia’s marketing community is incomparable, and we’re incredibly fortunate to have her leading our consultancy in Indonesia.”

Singapore – Antsomi, the AI-driven marketing technology company in Southeast Asia, has appointed its country director for Indonesia, Ilona Juwita

Juwita is a veteran in Indonesia’s digital industry having co-founded adtech company PT Promedia Punggawa Satu (ProPS), which she also currently leads as its CEO. 

Antsomi launched its flagship product, CDP 365, an AI-driven customer data platform native to Southeast Asia in June 2020. Since then, the company has helped clients in the region unify and activate their customer data across channels for better customer experience by personalization and marketing automation. 

The company is headquartered in Singapore and currently has offices in Malaysia and Vietnam. It has now entered Indonesia seeing it as one of the key markets in the region as more and more businesses in the country embark on the journey to transform themselves into data-driven companies.

To lead the country’s operations, Antsomi is confident of Juwita’s rich experience. She started her career in marketing by joining, one of Indonesia’s leading portals, to drive its marketing initiatives and account management. This was then followed by establishing ProPS, which focuses on programmatic monetization for publishers. 

Antsomi’s co-founder and CEO, Serm Teck Choon, welcomes Juwita, “We are very excited welcoming Ilona on board with us. Ilona has spent the last few years pushing the industry forward with technology like data management platforms. With her vast experience working with and advocating data, we believe that it is a logical path for her to push the market with new technology such as customer data platform and help more Indonesian businesses become a data-driven company.”

Commenting on her appointment, Juwita said that having been involved with multiple parties in the industry gave her a deep understanding of how difficult it is for a company to evolve in this growing digital ecosystem.

“This is why digital transformation is a must. Joining Antsomi that has the same mission with more advanced solutions would allow me to contribute more to the data-driven ecosystem,” she said.

With Junita’s new role also comes the appointment of her company ProPS as Antsomi’s reseller partner in Indonesia. Antsomi believes in ProPS’ capability, having worked with many Indonesian clients and publishers with data-related projects for the last few years. ProPS will be leveraging Antsomi CDP 365 to help its clients drive omnichannel customer experience.

Antsomi has recently announced in May that it has onboarded Philippines-based Data Analytics Ventures Inc., a subsidiary of one of the leading conglomerates in the Philippines, JG Summit Holdings, as one of its key clients.