McDonald’s MY makes KL’s Golden Triangle shine even brighter for International French Fry Day

Kuala Lumpur, Malaysia – McDonald’s Malaysia is turning up the golden glow once again for International French Fry Day, marking the occasion with a spectacular celebration in the heart of Bukit Bintang. On the night of 10 July, the entire area was transformed into a dazzling tribute to the iconic McDonald’s French Fries through a full-scale Digital Out-of-Home (DOOH) takeover.

Starting from 8:30 PM, all major DOOH screens in the area lit up in brilliant golden hues, showcasing the beloved McDonald’s French Fries. The vibrant display drew crowds and created a buzz of excitement as passersby gathered to witness the golden celebration. At exactly 8:45 PM, the visuals on surrounding screens shifted and converged onto the main DOOH above the McDonald’s Bukit Bintang outlet – culminating in the grand unveiling of the McDonald’s Fan Fries Meal.

Specially created for International French Fry Day, the McDonald’s Fan Fries Meal is a limited-time McValue Meal that celebrates fans’ endless love for fries. Inspired by the insight that Malaysians can never get enough of the iconic McDonald’s French Fries, the McDonald’s Fan Fries Meal lets fans enjoy their favourite side as the main event – for the first time ever – with the launch of the XXL McDonald’s French Fries, paired with a refreshing drink and side. It’s a meal made for fry fans, by fry fans.

“We know how much Malaysians love our fries – it’s never enough! That’s exactly what inspired the McDonald’s Fan Fries Meal,” said Chin Mei Lee, chief marketing officer at McDonald’s Malaysia. “We wanted to create something truly memorable that brings people together over the one item they can never resist. Whether it’s with friends or family, the McDonald’s Fan Fries Meal is our way of saying thank you and celebrating those joyful moments with everyone.”

This year’s celebration continues McDonald’s Malaysia’s creative streak in honouring International French Fry Day. In 2022, the brand made headlines by collaborating with Kuala Lumpur City Hall (DBKL) to launch the McDonald’s Fries Crosswalk at the iconic Bukit Bintang intersection. In 2023, McDonald’s Malaysia made history with the McDonald’s Icon Meets Icon campaign by projecting the tallest McDonald’s French Fry in Malaysia onto the Kuala Lumpur Tower – breaking records and bringing together two cultural icons in one unforgettable display.

“At McDonald’s Malaysia, we’re not just in the business of serving meals – we’re in the business of creating delicious feel-good moments,” added Mei Lee. “Whether it’s a bold visual spectacle or a simple shared meal, we’re always finding fresh, creative ways to connect with our customers and bring joy to their everyday lives.”