Singapore – Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.
The ‘Choose Your Wild’ campaign is part of Mandai Wildlife Group’s Rainforest Wild ASIA debut, the fifth wildlife park in Singapore. The new park within Mandai Wildlife Reserve opened on March 12, 2025.
At the heart of the campaign is a game-inspired three-part film series following different characters as they explore the rainforest in their own adventuring styles. It draws on how parkgoers can personalise their adventures at the Rainforest Wild ASIA.
The campaign runs across Singapore, Korea, Australia, Japan, China, and India.
‘Choose Your Wild’ marks TBWA\Singapore’s first campaign with Mandai Wildlife Group following its appointment as creative agency of record.
Rainforest Wild ASIA is home to various animals including Malayan tigers, Francois’ langurs, and Malayan sun bears among others. Guests can enjoy trolling around the park or take part in different activities in the rainforest.
“We had a wild time putting this campaign together to launch Asia’s first adventure-based zoological park,” Loo Yong Ping, executive creative director of TBWA\Singapore, said.
“Shooting in Rainforest Wild ASIA transported me to some far away wild place. It brought out the explorer in me,” Roslee Yusof, film director of Freeflow Productions, commented.
“Rainforest Wild ASIA is unlike a typical zoo experience, and our Choose Your Wild campaign embodies this bold reimagining. We are excited to launch this marketing campaign with TBWA\, bringing the adventure and spirit of the park to life,” Sandy Lee, vice president of marketing at Mandai Wildlife Group, said.
