Makro rolls out “Live Like a PRO” campaign to broaden access to professional-grade products

Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators.

The campaign underscores Makro’s effort to expand beyond its traditional wholesale focus, aiming to provide wider access to professional-grade products, pricing, and supply reliability. 

The company said the initiative is designed to support a growing segment of consumers who balance personal and entrepreneurial roles, including small business owners and household decision-makers. It focuses on the multifaceted lifestyle of every consumer, considering each one as a “micro-entrepreneur” managing responsibilities across their personal and professional lives. 

As part of the campaign rollout, Makro has also partnered with Thai artist MILLI as a brand ambassador. She contributed to the campaign’s theme song and appears in its official music video, which is aimed at increasing engagement among younger, digitally native audiences. The collaboration reflects the campaign’s focus on mindset, positioning “being a PRO” as an approach that applies across both work and daily life.

The campaign also includes promotional offers running from March 18 to April 30, 2026, such as free nationwide delivery for qualifying orders, discount vouchers, and point-based redemption deals, as Makro seeks to drive adoption of its Makro PRO e-commerce platform.