Tag: payment platforms

Australia – This is Flow (Flow) has recently expanded its client base by welcoming Australian Payments Plus (AP+) as its agency to handle their media duties. AP+ amalgamates eftpos, BPAY, and NPP Australia into a unified entity aimed at the landscape of payments in Australia.

By using their data-driven methodology, Flow was able to demonstrate the outcomes produced by incorporating science, art, and value. This strategy was very appealing to AP+, which made the decision to work with Flow on an awareness campaign for PayTo. This program intends to bring about the seamless migration of many direct debits to PayTo within customers’ online banking platforms.

Charissa Brooks, head of brand marketing at AP+, said, “PayTo is a digital payment solution offering a fast, easy and secure way to pay directly from your bank account. PayTo gives consumers more visibility and control over their payments, and enables merchants and businesses to initiate real-time payments from their customers’ bank accounts.” 

She added, “Now is the perfect time to start driving awareness of PayTo, which is available within the online banking of over 50 banks, financial institutions and credit unions, with more to come. We’re excited to be working with Flow and their holistic approach in launching PayTo to our key audiences.”

Meanwhile, Jimmy Hyett, Founder and CEO at This is Flow, expressed, “It’s an exciting opportunity to work with Australian Payments Plus as they bring new payment solutions to life in market, along with established products like BPAY and eftpos. This is a dream client which gives Flow the chance to make a real impact to consumers and businesses across Australia.”

Manila, Philippines – Philippine installment payment platform BillEase has announced new partnerships with four ecommerce platforms namely Shopify, WooCommerce, Magento and Prestashop to bring payment installment schemes for merchants and retailers in the country

Merchants that use any of these platforms can now integrate with BillEase and activate ‘Pay Later’, ‘Pay in Installments’ and ‘Pay with Down Payment’, which will provide customers with flexibility in payments and smoother shopping experience.

The multi-platform partnership is in response to retailers doubling their efforts in ‘moving’ their businesses online in the mid of the pandemic. Furthermore, as many Filipinos are still unbanked and uncarded due to signup processes, BillEase provides both merchants and customers ease of service. 

BillEase, which is developed by SEA-focused fintech company First Digital Finance Corporation (FDFC), enables customers to spread the cost of their purchases over time at a low interest rate, giving them flexibility and increased purchasing power. It also allows customers to afford big ticket purchases beyond their credit limit with a down payment solution. 

On the other hand, the payment platform benefits merchants by paying them in full, absorbs all credit and fraud risks through its proprietary credit decisioning technology. BillEase also lifts conversion rates in the online space to accommodate payment with less friction and faster approval time.

“With this integration, we’re bringing our financial product closer to consumers by making it easier for merchants to add our point-of-sale financing option. Installment purchase is already a very popular option for most Filipinos when they shop in malls. But these offline offerings often don’t translate well to the online world and the payment experience is not seamless,” said Georg Steiger, CEO and co-founder of FDFC. 

He added, “Our goal is to help merchants improve their conversion rate by making the online buying experience a pleasure for customers. Spreading payment over monthly installment with extremely affordable rates makes their shopping experience lighter. For merchants, they can enjoy an increase in basket sizes and more conversion as we also support 0%-APR plans with no cost to customers. Over 90 percent of Filipino consumers are disenfranchised when it comes to credit cards. In contrast, BillEase is a simple, safe and transparent cardless alternative to revolving credit lines for online shoppers who primarily use debit cards and are usually underserved.”

Singapore – Ascenda, a loyalty solutions company, has launched OffersHub, a meta-aggregation and personalization engine that allows merchants to personalize their offers and loyalty programs for their customers.

Primarily targeted to banks and other digital payment platforms, the recent product launch aims to allow these merchants create customer connections through their reward values.

“Our proposition delivers a rich pool of personalized offers with sustainable funding mechanisms – all delivered in a turnkey solution. The unique meta-aggregation engine at the heart of OffersHub enables our enterprise clients to tap into deal content across multiple sources, so they can provide the most compelling proposition to their customers and capture the greatest return of investment (ROI) on their marketing investments,” Mark Mullinix, head of strategy & partnerships at Ascenda stated.

Included within Ascenda’s offering are streamlines for various gateways of reward programs such as card-linked offers, coupons, e-commerce affiliate rewards, and discounted gift card purchases. A hyper localized approach is also offered to predict relevance factors such as demographics and geo-location.