Australia – LG Ad Solutions has officially entered the Australian market, naming Alex Blundell Jones as its commercial director for the region. Based in Sydney, Blundell Jones will oversee strategy and growth while introducing LG’s premium Smart TV advertising capabilities and proprietary data solutions to local brands.
Blundell Jones brings nearly 15 years of experience in media and advertising, having previously held leadership roles at Captify in the UK, where he was part of the founding team that guided the company through a successful acquisition. He joined LG Ad Solutions during its UK launch and will continue reporting to Ed Wale, the company’s vice president of international.
Speaking on his new role, Alex said, “CTV is no longer emerging—it’s essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home. With LG’s scale, premium audiences, and deterministic viewing data, we’re offering something truly differentiated: the ability to deliver performance, creativity, and brand impact all in one place. I’m thrilled to lead this next chapter and help brands unlock the full potential of connected TV.”
Meanwhile, Ed commented, “Australia is a mature, agile, and media-savvy market where CTV adoption is accelerating fast. With Alex’s leadership and a deeply experienced team on the ground, we’re excited to bring our differentiated, premium CTV offering to brands across the region—built on data, scale, and a viewer-first experience.”
The expansion gives Australian advertisers access to LG Ad Solutions’ data-driven campaigns delivered across millions of active LG Smart TVs nationwide. Leveraging first-party viewership data, the platform offers native, video, and interactive ad formats designed to engage audiences across all stages of their viewing journey.
“We’re excited to see LG Ad Solutions launch in Australia and already delivering what advertisers need: transparent access, high-quality signals, and measurable performance. This presents a valuable opportunity for brands to connect with viewers on the biggest screen in the home, while contributing to a more open, data-driven, and accountable ecosystem for premium video,” Ashton De Santis, director of inventory partnerships for ANZ at The Trade Desk.
“LG Ad Solutions has been a critical partner in both launching the Kayo footy season and keeping Binge front and center as a destination for premium content in a highly competitive streaming market. Their first-party data, custom reporting, and industry-leading creative executions truly set them apart, especially when paired with access to premium LG TV households, which is a key audience segment for driving subscription growth,” Hari Caulfield, programmatic lead at Foxtel Group.
LG Ad Solutions, the advertising technology division of LG Electronics, positions its Smart TVs as a central entertainment hub for households. Its entry into Australia forms part of a broader international growth strategy aimed at providing advertisers with advanced tools to unify brand and performance marketing across multiple screens.
