Tag: LG Ad Solutions

New York, USA – Global independent sell-side advertising company and LG Ad Solutions have announced a renewal of their global relationship, spanning North America, APAC, and EMEA. The partnership achieved substantial growth over the past two years which saw LG Ad Solutions’ programmatic spend grow significantly on the Magnite Streaming SSP.

Magnite and LG Ad Solutions are continuing their collaboration and connecting to high-quality demand sources to unlock efficiencies for buyers. Advertisers can now use Magnite’s ClearLine self-service solution to directly access and purchase premium video inventory with full transparency and control. 

Through ClearLine, they can apply LG’s proprietary first-party data to LG’s supply and will be able to utilize unique ad formats on the LG Home Screen in the first half of next year—marking the first time these formats are available in the programmatic ecosystem. 

Moreover, LG Ad Solutions is leveraging Magnite’s SpringServe ad server to power several new activations, including its webOS all-in-one smart platform. This combination delivers an all-in-one smart platform enabling the delivery of highly tailored ad experiences that align with viewers’ preferences and improve the overall TV experience. 

This expanded capability within LG’s webOS ecosystem allows advertisers to reach audiences on a global scale through a highly immersive and seamless ad format.

Mike Laband, SVP of platform revenue at Magnite, said, “We’re excited to embark on the next phase of our relationship with LG Ad Solutions and build on the great success we’ve achieved to date. The LG team has been supportive of new ideas and testing new technology which is always a huge help when it comes to bringing novel solutions to market. We look forward to continuing to grow the partnership globally and raising the bar for ad-supported video advertising.” 

Meanwhile, Kelly McMahon, SVP of global operations at LG Ad Solutions, commented, “Our partnership with Magnite has been essential in delivering high-quality, seamless ad experiences to our viewers, and this next phase brings even more potential. With the deeper integration of Magnite’s ad-serving technology across our CTV footprint, we’re enhancing ad relevance even further and enriching the connection between brands and their audiences.”

New York, USA – Global media platform Teads has announced an expanded exclusive global partnership with LG Ad Solutions for CTV native advertising inventory across the Asia-Pacific region. 

The expanded partnership will cover Australia, New Zealand, and the other ten countries in APAC, including Indonesia, Vietnam, the Philippines, Singapore, Malaysia, Thailand, Hong Kong, Japan, Taiwan, and India. 

These new territories will extend Tead’s current exclusive footprint on LG Smart TVs in France and Belgium. Currently the exclusive premium associate for the first touch point on LG TVs in these regions, Teads is advancing the accessibility of high-quality advertiser engagement on the largest screen within households.

In France, Teads and Danone teamed up for Danone’s inaugural CTV campaign as an Olympic Games sponsor, using LG Ad Solutions’ unique CTV Native format. With Teads Studio and detailed data, they reached audiences on different devices, ensuring Danone’s presence in a top-quality, safe environment for brands.

Teads and LG Ad Solutions’ worldwide exclusive agreement adds to their current partnerships in Central and Eastern Europe on LG Smart TVs. This wider coverage lets advertisers use LG Ad Solutions’ Automatic Content Recognition (ACR) technology for better targeting. The seamless integration of ads and precise targeting ensures viewers get relevant experiences while advertisers enjoy improved media performance.

In these regions covered by the expanded partnership, brands can now use LG Ad Solutions’ ACR data to learn about how LG TV users watch shows and ads using privacy-friendly visual and audio recognition tools. Teads can then target particular audiences based on the type of TV consumption (live or streaming), content and ad exposure, and other relevant viewership data.

LG Ad Solutions’ advertising formats create a bridge between linear TV and OTT content consumption on the largest screen in the home, providing prominent brand placement, interactive ad formats, and direct access to advertised content and products.

Furthermore, Teads also collaborates closely with industry-recognised partners like Kantar and Cint (Lucid) to provide thorough and dependable measurement solutions. This gives clients strong insights and performance data, helping them evaluate their campaign effectiveness and make smart decisions.

This partnership with LG Ad Solutions helps Teads reach new CTV audiences and gives brands the chance to use Teads’ holistic omnichannel targeting strategy for precise and effective campaigns across different screens.

Combined with tailored ad formats that further amplify brand storytelling, Teads empowers brands to cut through the clutter and captivate viewers on the biggest screen, thereby maximising engagement and driving measurable results in the ever-evolving digital advertising landscape.

With customised ad formats that enhance brand storytelling, Teads enables brands to stand out and engage viewers on the largest screen, boosting involvement and delivering measurable outcomes in the constantly changing digital advertising world.

Bertrand Quesada, co-founder and co-CEO of Teads, said, “Our expanded partnership with LG Ad Solutions enables brands and agency partners to extend exceptional creative across all screens and further their storytelling with vast audiences. In just less than a year, we’ve already seen tremendous success in France and Belgium as they embrace CTV native advertising to leverage omnichannel strategies. We look forward to our elevated relationship as we deepen our CTV presence globally with a world-class leader.”

Also speaking on the partnership, Serge Matta, president of Global Ad Sales at LG Ad Solutions, commented, “As smart TVs are increasingly becoming the central device of households around the world, we are thrilled to expand our exclusive partnership with Teads in these new regions. We’re eager to further elevate our direct-to-glass strategy and shared mission in partnering with brands to deliver incremental audiences.” 

Meanwhile, Thibaud Rivals, lead media manager at Danone Paris, also shared, “The strategy deployed by Teads enabled us to respond to the challenges of media fragmentation and the new uses of our audiences. We were delighted to have been one of the first companies to test this new CTV screen, through the partnership between Teads and LG Ad Solutions.”