India – Battlegrounds Mobile India (BGMI) has teamed up with Enormous Brands India for its latest campaign, aiming to inspire hardcore gamers to “Find their Vibe” while redefining BGMI as a premium and inclusive gaming platform that resonates with all audiences.
Built around the ‘Seriously Fun’ concept, the campaign highlights how gaming—especially BGMI—serves as both a meaningful and entertaining cornerstone of Indian gamers’ lives.
The campaign is driven by the insight that, for true enthusiasts, gaming is far more than casual entertainment—it’s a serious passion. In India, where the spirit of competition and resilience is deeply ingrained, gaming has seamlessly become a part of the nation’s cultural fabric.
Developed in collaboration with Enormous Brands India, the ad film captures how deeply BGMI resonates with Indian gamers, embodying the notion that Indians take their fun seriously.
The ad opens with a compelling film that highlights how gaming fits into India’s diverse routines and passions, showcasing gamers from across the country. It also incorporates popular in-game elements and terms, deepening the connection with its audience.
Furthermore, the narrative extends to social media through engaging posts and stories, reinforcing the message that gaming is not just a hobby but a way of life.
Srinjoy Das, associate director for marketing at KRAFTON India, said, “As BGMI continues to grow into a true pop-culture phenomenon, it has also evolved into a deeply immersive and high-involvement experience for gamers across India. The concept of ‘Seriously Fun’ perfectly captures how passionately our players engage with the brand, blending their dedication with quirky, relatable moments from everyday life.”
Ankit Pathak, senior creative director of Enormous Brands, said, “The ‘Seriously Fun’ campaign is a reflection of India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination. We’re happy with the way the film has managed to capture the attention of the viewers across varied age groups.”
The ad film will be amplified on social media with engaging content—posts, stories, and community challenges—reinforcing the idea that gaming is a lifestyle, not just a hobby.