India – Food and beverage company Kraft Heinz in India has launched a new campaign for its latest offering Heinz Tomato Twizt. This campaign was inspired by the company’s purpose, ‘Let’s Make Life Delicious’.
Heinz Tomato Twizt is made with quality tomatoes and Heinz’s secret spice mix, keeping in mind the Indian consumer’s taste and preferences and to suit the Indian palate.
The 360-degree campaign, which was created in partnership with advertising agency BBH India, includes 2 films for TV and digital, OOH, OTT integrations, and social media outreach.
Titled ‘Chhota Twist, Bada Dhamaka’, the campaign brings to the fore how Heinz Tomato Twizt is a saviour, whether for yesterday’s leftover food or a kitchen experiment gone wrong. Its delectable flavours aim to elevate the taste and enhance flavours making it a great accompaniment with a variety of cuisines – Indian or international.
Aarti Srinivasan, BBH India’s executive creative director, said, “We often see picture-perfect shots of mouth-watering food in advertising. To break the clutter, we wanted to visually show just the opposite. Enter last night’s cold pizza and burnt pakoda, with the idea of how Heinz Tomato Twizt is a saviour of food gone wrong.”
Meanwhile, Rafal Walendzik, Kraft Heinz’s managing director of Asia Trading, commented that their campaign is built on a strong consumer insight – which is ‘It’s often the small twists that make a big difference’ be it in food or life.
“We truly believe a small twist like adding Heinz Tomato Twizt can elevate the taste of any dish, and even be the saviour of food gone wrong or bland food,” said Walendzik.
