Philippines – A new independent advertising agency, PassionFruit Creative, has been launched in the Philippines by founders Nikki Golez and Julia Arsenal Dela Rosa. The two have been recognised as the 4AS Agency of The Year Next Gen awardees in the Philippines.
As founders of PassionFruit Creative, chief creative officer Golez and chief brand officer Dela Rosa aim to build a next-generation agency model. They are driven by their goal to inspire people and communities to be passionate about brands and make them a part of their lives.
The agency caters to both startups and established companies, helping those who need to build an identity and those looking to expand. Its approach is to forge deep connections between brands and people through uniqueness and authenticity.
Golez brings agency experience from the U.S.A. and the Philippines. She has worked with agencies like mcgarrybowen, BBDO Guerrero, Dentsu Creative, and Propel Manila. She most recently served as creative director at Jayme Headquarters.
Meanwhile, Dela Rosa has experience from both agency and brand sides. Prior to PassionFruit Creative’s launch, she served as client services director at Publicis Manila. She has also worked with Publicis Jimenez Basic, Campaigns & Grey, Coca-Cola, and Propel Manila.
“We want to develop work that comes from a deep understanding of what the brand stands for, and how this can impact the lives of its consumers. We are committed to bespoke creative solutions, not a one-size-fits-all approach,” Golez said.
Dela Rosa commented, “PassionFruit Creative is the advertising agency with a passion for making people passionate about brands.”
