Australia – Independent agency Bastion has launched a new digital transformation and strategy consultancy, Bastion Transform, to be led by Gaven Morris, former director of news, analysis, and investigations of national broadcast station Australian Broadcasting Corporation (ABC), as the consultancy’s CEO.
Morris brings with him an extensive career, working previously as a senior media executive, international editorial leader, and journalist, seeing himself riding the waves of digital and broadcast change globally. Morris was also on the launch team of CNN.com Europe, where he played a key role in building and launching broadcast and online news start-up Al Jazeera English.
In his new role as CEO, Morris will be overseeing the digital advisory, strategy, and organization renewal consultancy backed by the full resources of the broader Bastion business.
Commenting on his new appointment, Morris said that he is very excited to be joining the team and to work with purpose-driven partners and help organizations and institutions seeking to navigate their way towards an increasingly digital future.
“This fourth industrial revolution requires a clear vision, building effective cultures, and enacting purposeful plans to keep ahead of so much change,” said Morris.
Meanwhile, Jack Watts, Bastion’s founder and global CEO, shared that the birth of the consultancy comes from the increase in clients seeking help to fundamentally transform their organizations to prosper in the “new world”.
“Partnering with Gav to launch our new digital transformation consultancy, Bastion Transform, is a phenomenal opportunity for our business, people, and clients. We look forward to working with a range of clients, across industries and categories to guide them in delivering both their short and long-term digital transformation agendas,” said Watts.
In November this year, Bastion has announced the acquisition of New Zealand-based agency Shine, which will be its fifty-member team. The move aims to make Bastion one of the largest independent communications agencies across Australia and Asia.