Tag: IKEA
![[Campaign] Mama Manuals x IKEA](https://marketech-apac.com/wp-content/uploads/2026/06/Campaign-Mama-Manuals-x-IKEA.jpg)
Manila, Philippines – IKEA Philippines is reminding families that moms make everyday life look a little too easy. The home furnishings retailer has launched “Mama Manuals”, a campaign designed to help dads and kids take on the daily household responsibilities that moms often manage behind the scenes. ...
Singapore – For decades, the IKEA allen key has quietly done its job, slipped into drawers, and vanished from sight. Today, IKEA Singapore, in collaboration with The Secret Little Agency, has put the tool in the spotlight—literally. Meet ALLËNKI, a reimagined allen key that doubles as jewellery....
Through the partnership, campaigns will be supported by WPP Open, WPP’s marketing platform designed to enable more personalised and data-driven media activations.
China – IKEA will close seven of its physical stores across major Chinese cities as part of a strategic revamp aimed at driving long-term, sustainable growth in the country. According to China Daily, the closures include stores in Shanghai’s Baoshan district, Guangzhou’s Panyu district, and...
In choosing Stratworks, IKEA Philippines sought a partner who understands not just communications, but the Filipino way of life.
To celebrate this milestone, IKEA Australia has launched a 360-degree brand campaign ‘Just the Start’ – reflecting on the impact it has had on Aussie homes over the last five decades, and acknowledging IKEA is ready to do so much more Down Under for the next 50 years.
Integrated marketing communications agency Stratworks has secured new major clients: Raemulan Lands, Inc., Geely Motors, IKEA, and McCormick Philippines.
Indonesia – IKEA, in partnership with Dentsu Indonesia, has introduced a campaign that encourages family interaction by redesigning traditional furniture assembly manuals into more collaborative and child-friendly guides. Called the ‘Bonding Instruction’, the initiative reimagines IKEA’s traditional...
IKEA Thailand, in collaboration with VML Thailand and The Mirror Foundation, has launched the ‘IKEA Flooded Room’ campaign, rallying the community to support flood victims in rebuilding their devastated homes.
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
