HK Express partners with Kwok Kam Kee to bring ‘Ping On’ buns to inbound flights

Hong Kong – HK Express has partnered with Kwok Kam Kee to offer passengers on selected inbound flights custom-made “Ping On” buns inspired by Hong Kong’s annual Cheung Chau Bun Festival. 

The activation was designed to bring elements of the traditional festival onboard, with the “Ping On” buns symbolising peace, good health, and fortune. As part of the campaign, cabin crew distributed the buns to passengers on selected inbound flights alongside limited-edition plush toy keychains featuring the “Ping On” bun design.

The airline also introduced a special in-flight announcement highlighting the history and significance of the Cheung Chau Bun Festival, offering travellers additional cultural context during the journey.

The campaign forms part of HK Express’ efforts to showcase local Hong Kong traditions and heritage experiences to international travellers through themed onboard activations.