Tag: HK Express

Hong Kong – HK Express Airways has rolled out a new brand campaign today with the theme ‘LIVE MORE’ to ignite travellers’ wanderlust and bring the exhilarating ‘Gotta Go, Your Way’ experience to life. 

For the brand, they believe that travelling is an art of living, whether our travellers are culinary enthusiasts, adventurers, or travellers who need a get-away form the hustle bustle, the choice is yours.

To celebrate HK Express’ upcoming 11th anniversary, the airlines will partner with various brands and content creators in the coming months to honour this milestone with a series of online and offline activities. Moreover, it has also invited content creators to share their adventurous travel experiences on Facebook and Instagram in the spirit of ‘LIVE MORE’ to embrace the freedom to travel in your way. 

The campaign was launched following the airline’s plans to continue expanding its network of destinations in Mainland China, Southeast Asia and North Asia, targeting over 30 destinations by year-end to provide more accessible options to our customers in the regions. HK Express is also expecting to expand its fleet to 40 aircrafts by the end of 2024 to enhance the flight capacity.

Kee Keat Ong, commercial director at HK Express said, “HK Express is a young and vibrant brand that dares to be different. We encourage our well-travelled customers to rethink the concept of travel, stretch their boundaries and explore all possible travel patterns, be it Friday red-eye flights, or 48-hour quick getaways.”

He added, “Through our ‘LIVE MORE’ campaign and collaborations with content creators, we hope to demonstrate the ease and thrill of spontaneous journeys with HK Express, and integrate travelling into part of our everyday lifestyle. We will be launching a series of festive activities with tickets and travel deals, for our customers to save and fly more”.

Hong Kong – AXA and HK Express have recent announced an exclusive insurance partnership agreement, showing AXA’s commitment to offering HK Express customers with a convenient travel insurance experience while providing tailored protection for the mass travellers, enabling them to travel on their own terms.

HK Express is poised to continue its rapid growth by expanding its fleet and route network. This year, HK Express has already added four new destinations and is set to announce new routes, further extending its market reach. 

This exclusive partnership agreement between HK Express, AXA and AXA Partners, the international entity forming part of AXA Group offering a wide range of solutions in assistance services, travel insurance and credit protection & lifestyle, covers all the markets served by HK Express and the popular travel destinations for Hongkongers, including the Mainland China, Japan, Korea, Taiwan China, Thailand, Vietnam, and the Philippines, catering to their travel needs.

HK Express has also unveiled its first A321neo aircraft that prominently displays AXA’s logo, marking the official launch of the partnership. This demonstrates collaborative innovation and commitment to providing travellers with a more seamless experience and comprehensive protection coverage.

Kenneth Lai, chief general insurance officer at AXA Hong Kong and Macau, said, “AXA has been actively expanding its insurance ecosystem and is committed to being a true partner for our customers. We collaborate with leading partners from different industries and strive to offer more personalised and tailored coverage. We understand that the demand for travel insurance has become more diverse. Thus, we hope to bring a seamless travel experience to our customers. As AXA’s inaugural Hong Kong-based airline partner, the partnership allows HK Express customers to effortlessly book flights and buy travel insurance through its all-in-one platform. Looking ahead, we will continue working with HK Express to explore products with comprehensive coverage and bring innovative solutions to the market.”

Jeanette Mao, chief executive officer at HK Express, commented, “HK Express is a young and vibrant brand that pride itself on daring to be different. We enable our travellers to customize their journeys according to their needs. Recognizing every journey is unique, we are dedicated to offering a wide array of value-added services and products, from inflight dining and seat selection, to checked baggage and travel insurance. We provide flexible options that allow customers to choose combinations that suit their needs, all at value fares that make it easy to ‘Gotta Go’ with HK Express.”

She added, “Travel insurance is a crucial component of the travel experience, and we are thrilled to partner with AXA, a leader in the insurance market, to offer comprehensive travel insurance solutions. For the first time, HK Express is displaying our partner’s brand on our aircraft livery, signifying our long-term strategic partnership with AXA. We are continuously exploring new ways to enhance our services and are committed to delivering a safe and enjoyable flying experience, inviting our customers to discover unique destinations across Asia with us.”

Lastly, Adelane Mecellem, regional CEO at AXA Partners, said: “We are thrilled to announce our exclusive partnership with AXA HK and HK Express. This partnership perfectly aligns with AXA Partners’ strategic vision to push boundaries, drive innovation, and enhance our solutions by providing travellers with a seamless experience and genuine peace of mind before and during their flights.”