Tag: integrated media mandate

India – PHD India, part of Omnicom Media Group (OMG), has been awarded the integrated media mandate for Atomberg, a provider of smart home appliances.

Founded in 2012, Atomberg has grown from a challenger brand to a trusted name in Indian households. Known for its energy-efficient BLDC fans and India’s first BLDC motor mixer grinder, the brand continues to innovate and expand its presence across the country.

Following a competitive pitch, PHD India will take over the media mandate from Madison. PHD’s strategic approach, with a focus on local market insights and a consumer-first mindset, was central to the win.

The agency will oversee all media services and integrated, audience-focused solutions as part of the mandate, with management based in its Mumbai office.

Arindam Paul, founding member and CBO at Atomberg, shared, “At Atomberg, we strive to add value to our consumers’ lives by spotting and solving invisible challenges. This curiosity fuels our innovation and is at the core of all our offerings. It’s the combination of our curiosity to solve everyday challenges and our love for technology that shapes products designed to bring more ease and efficiency into daily life.”

“As we grow and reach more households across India, we’re glad to have PHD India on board. Their strategic expertise will enable us to amplify our reach and drive meaningful impact,” he added.

Echoing this sentiment, Monaz Todywalla, CEO of PHD India, said, “Atomberg’s commitment to consumers’ lives through innovation is truly what sets it apart. More than a partnership, this is a shared pursuit of progress. We’re proud to stand beside them as they continue shaping the future.”

The partnership comes as Atomberg continues to expand its presence and product range in the Indian consumer appliances market, with a focus on innovation and sustainability. PHD’s expertise will support the brand’s growth and market share ambitions.

India – After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.

As one of India’s largest retail non-banking financial companies (NBFCs), Shriram Finance aims to be the most preferred financial services provider, offering a range of credit solutions, including loans for commercial vehicles, two-wheelers, cars, homes, gold, personal needs, and small businesses. This partnership with PHD will enhance visibility for its offerings, connecting with audiences nationwide and promoting financial inclusion.

PHD will concentrate on enhancing the brand’s market presence and cultivating stronger connections with India’s diverse demographics to drive sustainable, long-term business growth.

Central to the agency’s win is its innovative approach, ‘Intelligence.Connected,’ which integrates data, technology, and human expertise to drive effective business outcomes. Renowned for managing a premium roster of clients in the banking and financial services sector, PHD India leverages strategic thinking and creative innovation to deliver transformative results by harnessing the power of data and human-centric principles.

Speaking about the partnership, Monaz Todywalla, CEO of PHD India, shared, “We are delighted to partner with Shriram Finance to fuel the brand’s ascent and overall growth. With our strong background in the financial services sector and passion for redefining customer obsession, we are excited to help the brand achieve an authoritative share of attention to outthink, outpace, and outgrow the market over the coming years.”

Elizabeth Venkataraman, ED and head of marketing at Shriram Finance, added, “As we drive deeper consumer connections to cater to today’s evolving needs, our partnership with PHD underscores our commitment to supporting India’s dreams, aspirations, and needs. Bringing the power of our differentiated offerings to consumers through the agency’s agile, effective, and innovative media thinking, we are confident that we will not only navigate marketing complexities but also maximise the impact of our growth plans.”