India – Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.

Havas Media’s Bengaluru operations, which have been witnessing significant expansion over the years, will oversee the brand’s media responsibilities across OOH, digital platforms, television, print, and on-ground activations.

This partnership aims to deeply resonate with diverse audiences nationwide, driven by a shared commitment to financial inclusion. Leveraging Havas Media Network India’s strategic insights and creative strengths, Muthoot FinCorp seeks to enhance its brand presence and fulfil its promise of transforming lives through targeted campaigns.

As part of this partnership, Muthoot FinCorp’s new ‘Book My Gold Loan’ campaign, starring Shah Rukh Khan, was developed by Havas Media India and Havas Worldwide India. It introduces an innovative service allowing customers to instantly book a ‘Gold Loan’ with a missed call, leveraging Muthoot FinCorp’s branch network for seamless access from home. This multilingual, multi-platform campaign ensures broad audience appeal, transcending language and platform barriers.

Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, also shared, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp, a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

In addition to the ‘Book My Gold Loan’ service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.

Gurugram, India – Havas Media Network India, Havas India’s specialist media branch, has announced the promotion of two senior leaders to key positions within the organisation. Uday Mohan has taken over as chief operating officer of Havas Media India, replacing R. Venkatasubramanian is now Havas Play’s chief operating officer. Both will continue to report to Mohit Joshi, the CEO of Havas Media Network India. 

Mohan will lead Havas Media India’s strategic growth plans and overall operations in his new position as chief operating officer. 

During his more than 16 years with Havas Media India, Mohan, who has more than 20 years of experience in the media business, has played a key role in the agency. His experienced leadership has brought the agency recognition for its creativity in a variety of industries and resulted in the acquisition of several clients. 

Venkatasubramanian took over Havas Play last year, when the specialised function was launched in India and a number of other countries across the world. 

Venkatasubramanian led Havas Play in a competitive market by supporting a number of IPs and initiatives across its sports, content, and entertainment divisions under his direction. 

Speaking about the promotions, Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan and South Korea), said, “Uday and Venka’s elevations come at an important juncture for Havas Media Network India, as the agency experiences remarkable growth. Their strategic prowess and dedication have been instrumental in driving our agency’s success over the years and their elevation reflects our confidence in their vision and ability to continue fostering innovation, collaboration, and client satisfaction. I wish them all the best.”

Meanwhile, Mohit Joshi, CEO, Havas Media Network India, said, “With Uday and Venkat at the helm of their respective business divisions, Havas Media Network India has made significant strides, evident in the agency’s expanded client portfolio, new acquisitions, and strategic partnerships. This elevation underscores our unwavering dedication to fortifying our organisational framework by nurturing our in-house capabilities. Leaders like them are key to our goal of making media meaningful for our clients and the industry at large as their exceptional industry acumen is pivotal in leading a team as diverse as ours. I extend my sincerest congratulations to Uday and Venkat on their new roles and look forward to our continued trajectory of growth and success together.”