Tag: Gong cha
The new platform aims to reposition Gong cha from being viewed as an occasional treat to an everyday lifestyle beverage
U.S. – Global bubble tea brand Gong cha has announced several senior leadership appointments, including new regional chief marketing officers and operations heads, as it moves to strengthen its leadership team across key markets. On the marketing front, Sepanta Bagherpour has been appointed chief marketing...
U.S. – Global bubble tea brand Gong cha has unveiled “Gong cha 2.0”, a sweeping digital and operational overhaul designed to boost franchisee profitability through advanced automation and modernised store designs. The initiative aims to scale efficiency by integrating “Super Wu”...
Bangkok, Thailand – Gong cha has announced a major push into Thailand with a new master franchise agreement paving the way for up to 100 new stores across the country. The move with PERFECT STEP CO., LTD marks one of the bubble tea brand’s largest Southeast Asian expansions to date. The first store...
Singapore – Bubble tea brand Gong cha has temporarily closed all its stores in Singapore, with plans to return in 2026 under a refreshed brand and a new franchise partnership. Founded in Taiwan in 2006, GongCha has grown into one of the most recognisable names in the bubble tea industry. The brand first...
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